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Showing posts from July 10, 2019

Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition is just one click away.Over the past ten years that I’ve been writing for this publication, I’ve written an article each year where I review how paid and organic search can work together, and how brands appear in search listings. This article over the past few years has started to evolve into how Google has changed the search page. These changes include the inclusion of more paid search results, shopping, and local listings. As you will see from the data there is certainly a trend that is fueled by both Google’s growth objectives as a publicly-traded company, as well as consumer behavior shifts (that are, mobile and local).The first piece is the overlap of paid and organic…