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Showing posts from July 17, 2019

Research: The most common SEO errors

Now, after reading the title, you can think, “What new can I read here? At least every month I see similar articles on different blogs”. I can say without a doubt you’ll definitely like this post.My article is developed on the basis of unique research.Every SEO specialist checks a site with the help of some SEO service. I work at one of the most popular all-in-one SEO platforms — Serpstat. Every year our team analyzes site audit results of our users to find out which SEO errors are really the most common.In this article, I’ll shed light on the results we’ve got for the last year.Serpstat research: Results we’ve gotDuring 2018, our users carried out 204K audits and checked 223M pages through Serpstat. Our team analyzed this data and collected the stat.All stat you can see on the infographics below the text. I just want to specify some facts in words here.After the research, we’ve discovered that most sites had problems with meta tags, markups, and links. The most common errors are conc…

Why should you attend MarTech?

Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike.Ingredients for success include management buy-in, organizational flexibility, and a creative and well-trained team… all working in lockstep to execute a sound strategy. Software, inadequately implemented, is just an expense.Get the most out of your technology, people, and data: Attend MarTech®, September 16-18 in Boston. You’ll get actionable tactics for overcoming sticky marketing challenges in sessions like…Building a Marketing Technology & Operations Team That SoarsSecuring Your Martech Stack: Partnering with IT and Enterprise SecurityThriving in the Age of Data Privacy RegulationsEnabling Agility and Efficiency Through Marketing Data Re-Architecture5 Practical, Real-World Applications of AI in MarketingAvoiding Random Acts of Martech: Creating a Process for Acquiring New Marketing TechnologyOutside-In: CX-Led Architectures to Drive Digital Tran…