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Showing posts from July 19, 2019

Don’t underestimate the power of video

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey.Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still battling for recognition among the B2B marketer. Other industries, on the other hand, have already harnessed this power of video.In the recent Google Marketing Live, Google mentioned that 80% of all online searches are followed by a video search. Some other stats to take into consideration,  according to Smallbiztrends by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Furthermore, pages with videos are 53 times more likely to rank on Google’s first page.I took a deeper look into video content and its impact on organic performance. My analysis started in the fall of 2018. Google had already started to di…

How to set up Google Analytics annotations to show Google updates

With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account.With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you have been affected negatively or positively from the updates made to Google algorithm. But you can also use this to mark other important events for when changes have been applied to your website.Source: Google Analytics A four-step guide to creating an annotationClick on the small down arrow pointing triangle of any graph type of report.Source: Google Analytics2) Click on the “+Create new annotation”.Source: Google Analytics3) Complete the small form, select the date of the Google update and a small note that makes it clear what update/change took place.4) And last but not least hit “Save”.You can set your annotations to be private or shared (only if you have collaboration-level access the Google Analytics…