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Showing posts from July 24, 2019
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Small-budget guide to testing ad copy, landing pages, and more

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted.In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing.That said, you can test almost anything, but don’t get bogged down with your options. With a small budget, it’s important to focus on one or two tests at a time to make sure that you can reach statistical significance relatively quickly.In this post, we’ll focus on some of the most important tests you can run:1. Ad copy testing2. Landing page testing3. Testing new engines and ad formatsAd copy testing Ad copy testing can do more than lead to more efficient ads. It can be a very effective tool for testing messaging that you can apply to other marketing efforts like your website, emails, and other digital marketing collaterals. Testing different messages can also help t…

FTC settlement with Facebook imposes tough new privacy rules, including personal liability for CEO Zuckerberg if violated

Facebook critics were grousing that $5 billion was too little to pay for the company’s alleged repeated violations of user privacy, in contravention of an earlier FTC consent decree. Indeed, the financial penalties could have been a great deal stronger. But we now know the settlement with the FTC comes with a range of strict new privacy requirements that impose substantial new compliance burdens on Facebook.There are still some critics complaining that even the new privacy rules still don’t go far enough to place “meaningful limits” on the collection of personal data.Changing the privacy culture of Facebook. Mindful of criticism of the monetary settlement, FTC Chairman Joe Simons said in a press release, “The magnitude of the $5 billion penalty and sweeping conduct relief are unprecedented in the history of the FTC. The relief is designed not only to punish future violations but, more importantly, to change Facebook’s entire privacy culture to decrease the likelihood of continued viol…

Litmus adds integrations with cloud solutions, enhances privacy

Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics.Why we should careThe ability to import HTML files from some of the most popular cloud storage solutions will help Litmus users avoid common errors, such as copy-and-paste errors that occur when moving content from design into production. Eliminating these types of errors will help marketers work more efficiently, while incorporating systems that we’re already using such as DropBox, Google Drive and Microsoft OneDrive will help streamline processes and improve accessibility. The cloud integrations will also help users ensure that everyone working on a document is accessing the most up-to-date version of the file — a commo…

US Justice Department to launch expansive new investigation into big tech firms

According to the Wall Street Journal (WSJ), The Justice Department (DOJ) is launching a new investigation into whether big tech companies are “unlawfully stifling competition.” It will take aim at Google, Apple, Facebook and Amazon. Notably absent is Microsoft, once the primary focus of the government’s antitrust ire. Taking investigations to another level. The WSJ says, “The review is designed to go above and beyond recent plans for scrutinizing the tech sector that were crafted by the department and the Federal Trade Commission.” Several months ago the FTC and DOJ each agreed to divide up investigation of the big tech firms, with the FTC taking a look at Facebook and Amazon and the DOJ taking Google/Alphabet and Apple. The FTC recently fined Facebook $5 billion for alleged violations of a 2011 consent decree that required the company to do a better job of protecting user privacy. This new DOJ investigation is apparently more sweeping and will review “how the most dominant tech firms…

Dive deep with a MarTech workshop

Last week, I shared my favorite reasons to attend MarTech… I’m back today to share eight more awesome reasons… our intensive, half-day workshops!Join us in Boston, Monday, September 16 from 1:00pm – 5:00pm for one of eight in-depth workshops led by recognized industry experts. Each workshop tackles an exciting, thorny, and pressing aspect of modern marketing and delivers invaluable networking in an intimate, hands-on environment. Keep reading for details!Your Lifeboat For The Coming Data Privacy StormNearly everyone at MarTech is, or ought to be, thinking about GDPR, CCPA, LGDP and the slew of privacy regulations engulfing marketing efforts. What everyone should not be doing is worrying or slowing down day-to-day operations to play the privacy compliance whack-a-mole. Join this session where Kristina Podnar will provide you with a framework for immunizing your organizations against the growing data regulation trends so that you can get back to the business of marketing. Learn more.Opt…