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Showing posts from July 25, 2019

Google joins BIMI initiative to combat email fraud

Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated logos for authenticated messages.Why we should careFor marketers, in particular, email is all about trust. BIMI provides a standard for a more secure global framework that will enable inboxes to display sender-designated logos.Marketers will be able to ensure that our subscribers know that an email is coming from our brand. The multi-step verification process will help end-users recognize emails from verified brands — and well as identify phishing attempts from bad actors.BIMI relies on authentication processes to verify senders. A brand’s email must be authenticated through the Domain-based Message Au…

Five extensions to help you boost on-page SEO

While there are many extensions that can supplement your online presence and improve your on-page SEO performance, some happen to be very underrated but offer a lot more than others.On-page SEO is an integral part of online marketing. Over time, on-page SEO has been hammered and defined into several key instruments of the digital marketing toolbox that helps brands achieve their business goals on search engines. Without practicing on-page SEO, your brand may not rank on search engines effectively and fail to achieve the competitive edge it needs to get online exposure, generate leads, and earn revenue.In this article, we will share five extensions to boost on-page SEO. These would directly complement your on-page SEO strategy, help you rack-up rankings, track your website’s performance and measure the core metrics of your online progress.By using these five extensions you can build a stronger digital footprint on Google and significantly increase the efficiency in your marketing opera…

Bigger & better: See the SMX East agenda

The SMX East agenda is live and ready for you to explore!This year’s show is a content firehose … 70+ tactic-rich sessions covering the topics serious search marketers like you and me need to know:SEOSEMAnalyticsContentVideoSocialLocal Search Marketing for Multi-Location Brands (new!)Agency Operations & Management (new!)Check out the complete agenda and meet me in NYC this November 13-14 for an unrivaled training experience. You’ll access all sessions, keynotes with Google, Microsoft Advertising, and Rand Fishkin, exclusive networking events, dozens of market-defining exhibitors, the event mobile app, tasty meals and refreshments, plus complimentary WiFi throughout the venue.Bonus! The Hudson Yards neighborhood surrounding the Javits Convention Center has undergone a major makeover and is now cooler — and more convenient — than ever. The official SMX hotel (a brand new, just-opened Marriott), fabulous restaurants, local attractions, and subway access are just steps away. Bye-bye, …