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Showing posts from July 27, 2019

Proposed NYC law would ban sharing of location data within the city

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits.In other words, the party that collects or captures the data, even with opt-in consent or not, could not share it with another entity. It appears to be a very bright line.Would not impact first parties. The proposed law would not eliminate use of location for ad targeting and offline attribution; first party platforms and publishers could still do these things. But it would impact data brokers, MarTech platforms, agencies and the programmatic ecosystem, which relies on the free flow of third party data.The bill is explicitly directed at telecom companies and mobile apps that capture or have access to user location. It’s designed to protect consumers who may not be aware their location data is being shared. But this law would appear to not mak…