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Showing posts from July 31, 2019
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In a summer lull with your email marketing?

I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good traffic. This time, at peak Dallas nightmare rush-hour time, it took …. 45 minutes. Did the traffic gods part the lanes for me?More likely, lots of people were gone on vacation.This is the time of year when every work shift feels like the graveyard shift. Your micromanaging bosses and executives are somewhere deep in the land without cell service (I hope). The frantic pace has slowed down, and the folks who just got from time off aren’t in a work frame of mind yet.I have three ways to spend this down time will help you run a more effective email marketing program and set yourself up for the last four months of the year.Why now? Because you have the time, and nobody’s looking.1. Check your program, check your metrics, check yourselfYou have six months of email performance data now. Like every other marketer…

The power of page speed: Practical tips and tools to speed up your site

As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results pages.53% of mobile site visits leave a page that takes longer than three seconds to load.Throughout the digital years, a distinct correlation has become evident between page speed and visitor retention and bounce rate. And with visitor retention becoming increasingly important in terms of meeting revenue goals and other annual targets, page speed is one of the most vital focus areas for customer experience today.Performing page speed tests should be a high priority (if it isn’t already) for your website. Looking at it from Google’s perspective, if your pages take an age to load, the search engine is not able to crawl as many pages, which results in Google using its crawl budget ineffectively, potentially negatively impactin…

How to Download your Google Slides Presentation as a Video File

With Microsoft Powerpoint, you can easily convert your presentation decks into high-resolution video files for uploading to YouTube and other video sites. The exported video files can also include all the voice narrations and background audio that you may have included in the presentation.Google Slides doesn’t offer an option to save presentations as videos but there’s a new add-on in town – Creator Studio – that brings new export capabilities to your Google Slides. With Creator Studio, you’ll be able to save your decks as animated GIFs, image sequences and HD video (with audio). Watch the video tutorialfor a quick introduction.To get started, go to creatorstudio.dev and install the Google Slides add-on. It requests certain permissions as it has to read the presentation images for converting them into movies. It also requires access to creating files in your Google Drive since the exported files are automatically uploaded to your Google Drive.Once the add-on is installed, open any deck…

Sharpen your search marketing skills with an SMX workshop

Last week, I shared with you the brand new SMX East agenda… a firehose of 70+ sessions covering all aspects of integrated search marketing: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, tools, and beyond.But I know that for some of you… 70+ sessions (in two days?!) isn’t enough.SMX Workshops were designed for over-achievers like you. These immersive training seminars, hosted by recognized industry experts, are the perfect way to kick off your week in NYC.Join us on Tuesday, November 12 from 9:00am – 5:00pm for your choice of full-day, in-depth workshops including:Advanced SEO TrainingSpend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Learn more here.Workshop Presenter: Bruce ClayAdvanced Google Ads TrainingEven with all of …