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Showing posts from August 1, 2019
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Snapchat’s ‘Instant Create’ fast-tracks ad creation

Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web visits, app installs or app visits), entering the business URL and choosing targeting filters. The tool will automatically pull images from the URL entered and size them appropriately, or advertisers can upload images manually.“Instant Create includes a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish engaging creative without additional design resources,” said Snapchat on its business blog.Why we should careFor SMBs or marketers that lack the budgets and resources, Snapchat’s “Instant Create” offers an easy-to-use tool for creating a quick single-ad campaign with minimal design requirements. It also offers marketers who have yet to advertise on Snapchat a way to try out the platform without investing a lot of time or energy in building a comprehensive campaign with multiple a…

A review of the payday loans algorithm in 2019

The payday loans industry continues to be a lucrative and popular sector in the UK.With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans algorithm review from last year.Never before had Google dedicated an entire algorithm to one particular product so openly, and at the time it was considered ground-breaking.However, since my last piece, the industry has seen further challenges and changes and this has had a profound impact on the companies that rank and the type of search terms that we see.Notably, the rise in compensation claims has seen the casualty of four of the UK’s largest lenders and this has opened up the market for other lenders and brokers to capture up to one million more leads that were previously unattainable. So getting to page one for “payday loans” is still very hot on the agenda for a lo…

Google + Amazon: Data on market share, trends, searches from Jumpshot

Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce.Our speaker for the evening was Steve Kraus, Jumpshot’s Head of Digital Insights. Steve has been at Jumpshot since November 2018, and previously held roles including Chief of Insights at SimilarWeb and SVP and Chief Insights Officer at Ipsos. He did a PhD at Harvard in social psychology, and was also previously a professor. He pulled on their data on consumer digital behavior to ask and answer various questions we all have about how consumers are searching and spending online.Since they work with mostly clickstream data, the numbers in this article refer to desktop and mobile clicks, but exclude in-app actions. (You can read more about their data near the bottom of this article.)What is Amazon’s…

Centro’s DSP enforces app-ads.txt to target authorized ad inventory

Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.The app-ads.txt specification, launched earlier this year by the IAB Tech Lab, allows app publishers to take advantage of the ads.txt protocol by linking their app store listings to their websites and uploading a text file listing authorized sellers to their back end. It’s also designed for connected TV (CTV) inventory sellers, but CTV app stores don’t yet support it.“Authorization and validation of sellers is an important step in creating brand-safe environments for marketers,” said Ian Trider, director of RTB platform operations at Centro. “As app-ads.txt gains wider adoption and as other DSPs follow our lead, there will be fewer and fewer opportunities for fraudulent entities in the digital media ecosystem.”Why we should careCen…