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Showing posts from August 6, 2019

Twilio SendGrid launches advertising channels to marketing suite

Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate cohesive, multichannel engagements. Ads seeks to provide marketers with better campaign orchestration capabilities across digital channels to help them engage their customers, save time by creating campaigns for multiple channels using a single platform. Ads should help users easily understand how their campaign efforts impact their business via advanced analytics.Why we should careWith Ads, marketers can learn more from their email data and use their insights to create more effective campaigns. Ads also allows marketers to target individuals through email automation based on their interactions on other channels, such as Facebook or Instagram.

The new solution gives marketers the capability to extend their existing email marketing campaigns to a broader set of channels. Marketers can create highly-targeted display and social campaigns without leaving …

Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech Conference, September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring:6 keynotes from superstars such as Charlene Li and Mitch Joel24 breakout educational sessions across three editorial tracks21 sponsored sessions from leading marketing technology providers on the Solutions Track24 editorial and sponsored presentations in the Discover MarTech Theater8 half-day workshops taught by premier experts in their fields4 exclusive networking events with 1,400 like-minded marketers, including cocktail receptions, speed networking, and topic-driven lunch tables (plus, our new A.I.-powered networking tool, MarTech Connect!)60 exhibitors sharing state-of-the-art martech products and servicesWe reorganiz…