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Showing posts from August 7, 2019
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Why should you attend SMX?

For over a decade, nearly 70,000 marketers have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales.This year’s agenda is bigger and better than ever… a firehose of 70+ presentations covering all aspects of an integrated search marketing strategy (including two new content concentrations on agency operations & management and local search marketing for multi-location brands!). More sessions and speakers mean you will leave SMX with more actionable tactics that you’ll implement immediately. We guarantee it.Need more reasons to attend? Here’s 11:Unbiased, trustworthy content. SMX isn’t produced by a vendor or digital agency. It’s programmed exclusively by the editorial team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press.Form matches function. Sessions are constructed so the format matches the topic. Solo sessions offer…

Five search reports for ecommerce you can pull now to prep for Q4

Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready.There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s relative slowness to audit your accounts to see if there is anything to improve before the busy season comes. In this post, I’ll walk through five SEO reports that can help set a plan for Q4:YoY (Year-over-Year) ComparisonSearch Query ReportImpression ShareTop Products/Top MoversOptiscoreYoY comparisonFor many ecommerce companies, the holiday season brings higher volume and spend to your paid media efforts. It’s important to allocate enough budget to keep up with demand on the high-volume days, like Black Friday, Cyber Monday, Green Monday, etc. The first report I pull to start serious holiday prep is a YoY comparison by day for 2017 to 2018 to see what campaigns and dates were the most successful.It’s nev…