Skip to main content

Posts

Showing posts from August 9, 2019
Instapage

Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.If you are not sure how to create your own robots.txt file or are not sure what one is, head on over to our first part of this article series, “Robots.txt best practice guide + examples” were you will be able to learn the ins and outs of what a robots.txt file is and how to properly set one up. Even if you have been in the SEO game for some time, the article offers a great refresher course.How to add a robots.txt file to your siteA Robots.txt file is typically stored in the root of your website for it to be found. For example, if your site were https://www.mysite.com, your robots.txt file would be found here: https://ift.tt/2MPpcte. By placing the file in the main folder or root directory of your site, you will then be able to control the crawling of all urls under the https://www.mysite.com domain.It’s also important to know that a robots.txt is case sen…

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes.It’s understandable that some companies are struggling with these new standards – after all, things have changed rapidly in the past decade – but it’s time for anyone who’s been on the fence to start making an active attempt to create better representation in their marketing. Today, we’ll take a look at a few key questions that can help your team create respectful, inclusive and, ultimately, more effective marketing campaigns.How is diversity defined?First, let’s talk about what we mean by the term “diversity.” You might hear the word tossed around a lot, but what does it mean on a practical level? Diversity, as we’re going to be discussing it, is:Creating spaces and media that are …

inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment.Thinknear a non-core asset. Telenav is a connected car, navigation and fleet management platform. The transfer of Telenav to inMarket received a quick mention in Telenav’s earnings release yesterday and zero discussion on the company’s earnings call, suggesting its ads business was a tiny fraction of revenue. Telenav is thus likely shedding the ads unit to focus on its core, connected cars business.The acquisition, following Foursquare’s earlier purchase of Placed from Snap in May, suggests that more consolidation may be ahead for the segment. The value of the deal was not disclosed; however, Telenav will gain a minority equity stake in inMarket. The transaction will close at the end of September.Too many companies that sound the same. Many companies in the location intelligence segment began lif…

Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal.“Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our partners and customers,” a Twitter spokesperson told Marketing Land.Once the new policy takes affect, advertisers will be required to purchase data on their own and Twitter will still need to approve the data sources used by advertisers.Why we should careMarketers on Twitter currently have the option to use third-party data sources offered by the platform, with ad costs for the data bundled into total ad costs. This change in policy means advertisers will have to rely on their own data sources. Twitter VP of Global Client Solutions, Sarah Personette, told the Wall Street Journal most Twitter advertisers are already usi…

Video marketing tips and tools to boost your traffic

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started.YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top of that, the emergence of live streaming platforms like Instagram Story, Instagram TV, Facebook Live, Periscope, and Snapchat further prove the case.A survey conducted by HubSpot in 2017 suggested that consumers prefer videos over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing. In 2019, the number of companies that use video as a marketing tool reached 87%, a significant increase from 63% in 2017, and 81% in 2018.Source: HubSpotWhat makes video marketing eff…