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Showing posts from August 13, 2019

Boolean search for social media monitoring: What to track, how to track, and why

If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters.That’s when Boolean search fits in perfectly.Boolean search definitionIn a broad sense, a Boolean search is a type of search that combines terms with operators. It’s used in social listening tools, search engines, and other apps. It lets you find precisely what you’re searching for, and exclude what you’re not. I have to mention that not all social listening tools provide Boolean capabilities, but some platforms such as Awario, SproutSocial, or Google Alerts do let you test it before starting your subscription.Dealing with those Boolean queries may look intimidating at first if you aren’t familiar with programming. But the good news is that first of all, not everyone needs Boolean: If you’re monitoring unique keyword…

WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ

Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo. Automattic Inc., the company behind the popular web development platform WordPress, has agreed to purchase Tumblr for an undisclosed amount, according to The Wall Street Journal, and will add Tumblr’s approximate 200 employees to the Automattic staff.Automattic CEO Matt Mullenweg told The Wall Street Journal the acquisition was the largest ever for his company — both in price and head count. As a longtime user of Tumblr, Mullenweg said he sees it as complementary to“It’s just fun,” Mullenweg told the Wall Street Journal, “We’re not going to change any of that.”Why we should careAccording to the Wall Street Journal, Automattic executives plan to find ways and Tumblr can share services and functionality. As the world’s leading CMS platform (a 2018 Kinsta report showed WordPress owns 60% market share among content management systems…