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Showing posts from August 14, 2019
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Shopify introduces native chat tool for e-commerce sites on the platform

Shopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify e-commerce sites at no additional cost.Once the new feature is enabled, the chat tool will display on all pages of the merchant’s online store and is compatible with all browsers and operating systems.Why we should careBy adding a chat function to its array of features, Shopify is giving merchants the ability to communicate with their website visitors without the added cost — or extra layer — of new technology.A recent survey of more than 1,000 online shoppers by Drift and SurveyMonkey showed a top priority for shoppers is the ability to quickly communicate with a brand when there is a customer service issue. For e-commerce sites, being able to quickly resolve issues and answer questions can be the determining factor of whether or not a site visitor completes a transaction.Shopify Chat integrates with Shopify Ping, the company’s mobile messaging app for merch…

Want to Read Faster? Change your Default Font In Google Docs

Google has added a new font family – Lexend – that will help you read faster and better. The font is available inside Google Docs, Sheets and Google Slides or you can download it directly from the Google Fonts website and use it in offline apps like Microsoft Word.Here’s a sample Google document rendered with the Lexend Deca font.Thomas Jockin and Bonnie Shaver-Troup, the font designers, have also uploaded the font files on Github under the Open Font License which allows you to use, modify and redistribute the fonts freely as long as they are not sold by themselves.To enable the Lexend font in your copy of Google Docs, open a new document inside Google Docs, click the Font dropdown in the toolbar and select More Fonts. Search for Lexend and select them to add them to your default font list.The study suggests that students were able to increase their reading speed (total number of correct words read per minute) by 19.8% when the same document was formatted in the Lexend typeface vs the…

Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. If you are using an API tool like AdRules, you have until September 2020 before it is mandatory.If you do any advertising on Facebook, you will be affected by this change. It will apply to both new and existing ad campaigns.If you don’t want a rude awakening on September 1 when CBO activates in Ads Manager and your Facebook campaigns start to behave very differently, you need to start testing campaign budget optimization now.While nobody likes mandatory, sudden changes, this is not all doom and gloom. There are some considerable upsides to CBO. You will have to give up some control over your campaigns after September first, but with CBO:1. You’ll have less to manageIf you spend hours adjusting bids every week, or if you pay someone else to adjust bids every week, much of that bid optimization work will be over.When campaign budget optimization…