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Showing posts from August 15, 2019

How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results.However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance.Your SEO strategy should be flexible to trends, algorithms, and user behavior. While it takes much time to evaluate SEO results, the PPC data allows you to predict what works and what doesn’t work. Using this information for SEO, you’ll boost your search rankings significantly. In this article, I’ll tell you how to analyze your paid campaigns to determine which keywords resulted in the most significant number of conversions and focus on these phrases to improve your SEO.The differences between SEO and PPC keywordsPay-per-click advertising is an easily controlled digital marketing channel that provides an opportunity to target specific audiences, countries, and the time you want your ads to show up. Due to this fact, you can use PPC report…

Don’t pay more later. Register for SMX East.

Last week, I shared 11 awesome reasons to attend SMX East this November 13-14 in NYC. I could list another 11 today — but instead, I’m going to turn it over to your peers and let them tell you why they choose SMX:“Lots of great information. I came away with solid action items to implement on our site that will improve our search ranks. It was invaluable to our business!” – Amy O’Brien, Yankee Publishing Inc“Good speakers, and the ability to learn more about areas I don’t specialize in from the experts.” – Kamilla Dynia, SmartPak Equine“I come every year. Always learn new things & make connections. Thank you!” – Miriam Bakker, The Keyword Agency“Great opportunity to cross train our team and share knowledge with industry peers.” – Jennifer Barry, DragonSearch“The content is always solid. And the direct interaction with speakers and brands makes getting the worth out of the visit very easy.” – Joe Martinez, GranularIf you want a firehose of 90+ search marketing sessions tackling the …