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Showing posts from August 16, 2019

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend to be early adopters of new car models. Oracle’s report revealed that people on Pinterest are 28% more likely to buy a new vehicle than people who don’t use Pinterest, and 31% are more likely to buy a new SUV model. Pinterest also says it now reaches one in two adults who plan to buy a car in the next six months, based on a March ComScore Plan Metrix Audience Profile report. “People are actively using Pinterest to learn more about their car shopping options,” writes Pinterest on the company’s blog, “Over seven million people on Pinterest engage with car-related content.”Reddit comes to the Midwest. As part of its continued effort to bring more brands to…

Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source.What is Magento?Magento is an open-source ecommerce platform developed by Varien. The first beta was launched in 2007. Since then it has had a number of owners (or maybe “custodians” would be a better term) including eBay, a private equity firm and, most recently, Adobe.It’s a beastIn 2017, four years after its initial proposed launch date, Magento 2 was released. This may sound like a long delay, but with 1.84 million lines of PHP code and 239,000 lines of JavaScript – before you even consider HTML, CSS, XML, and other entities – you can appreciate the sheer scale of the task.Given its size, it’s not the easiest ecommerce platform to get to grips with but, when it com…