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Showing posts from August 26, 2019
Instapage

Improve customer experience with scenario analysis

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform that will integrate with your website. You complete some initial research, talk with some colleagues, reach out to your LinkedIn network and identify a list of potential providers and some basic cost information. You make your recommendations and your leadership team gives you the green light to complete the due diligence and make a final recommendation. After the initial review, you narrow the list down to a select group you want to learn more about. You go to each provider’s website but there’s no real way to interact with your shortlist of providers. You send a few email messages to general mailboxes but the response is slow or not at all. There are no phone numbers on the sites or any chat options for the providers on your short list. Eventually, after more searching, you finally find some phone numbers. You …

Video marketing tops list of marketers’ priorities, voice search ranks low

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, however, respondents indicated that visual and voice search are much lower on the priority list.Why we should careThe types of video marketing that respondents expect to invest in most include Instagram stories (66%) and newsfeed videos (62%). Gifs (52%), cinemographs (31%), live streaming (28%) and IGTV (28%) were among other top-ranking video types respondents anticipate producing.Unsurprisingly, the prioritization of Instagram stories and newsfeed videos varied between B2B and B2C marketers; B2B marketers lean towards newsfeed videos, while B2C marketers rank Instagram stories higher.Beyond video, survey respondents indicated t…

How to pitch to top online publishers: 10 Exclusive survey insights

How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle?When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks. It’s a win-win.But it’s increasingly difficult to win the attention of the online press. Any day of the week, you have tweets from Chrissy Teigen and the contentious presidential election dominating the media coverage and driving the online social discussion.There is plenty of anecdotal evidence to suggest that there is an ideal time to pitch a writer or the best way to write a press release or an email for optimal success. The problem with a lot of digital PR advice you read online is that it’s purely situational and can vary from person to person.That’s why my team decided to end the back and forth once and for all. In a new publisher survey, we asked 500+ online writers and editors from sites like the New York T…