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Showing posts from August 28, 2019
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Your step-by-step guide to content marketing keyword research

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement. But it can also be stressful, particularly when you look at how many results on Google appear for the keywords you want to rank for. What is the process for keyword research and how do you get it right? This is a challenge that most content marketers and creators face. This guide will explain the process of researching keywords and help you begin and improve your content marketing.Why do keyword research?Let us get this critical question out of the way – why should you be doing keyword research at all?Keywords help people find your content on the internet. When users have a specific query they need answers to, they head to a search engine where they input sets of words. Google then searches these indexes to find content that matches those sets of words and how we…

Who’s speaking at SMX East?

Even the most experienced search marketers face tough challenges. Get the expert solutions you need to succeed from more than 100 of the brightest, most experienced and accomplished search marketers presenting at SMX East, November 13-14 in New York City.This year’s agenda is a firehose of 90+ sessions, keynotes, and clinics tackling thorny search marketing issues including on-page and technical SEO, SEM, agency ops (NEW!), multi-location search marketing (NEW!), conversion rate optimization, analytics, video, tools, and more.Check out the complete speaker line-up. You’ll see search marketing legends like:Annie Cushing (Annielytics.com, Search Engine Land Contributor)Simon Poulton (WPromote, Search Engine Land Contributor)Frédéric Dubut (Microsoft)Fili Wiese (SearchBrothers, Search Engine Land Contributor)Lily Ray (Path Interactive)Elizabeth Marsten (Tinuiti)John Shehata (Conde Nast)…and many more.You’ll also recognize some of your friendly neighborhood Search Engine Land editors, inc…

Google moves to simplify, standardize content policies for publishers

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager.Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and the Google Publisher Restrictions page will outline specific content types that do not violate policies, but may not be appealing to all advertisers, such as alcohol or tobacco-related content.The updates are scheduled to go live in September and are aimed at creating a simplified experience for publishers in terms of understanding what content can be monetized.Why we should careBrands and marketers have long been pushing for digital ad platforms to create more transparent and brand-safe environments. In the process, many of the content policies from ad platforms have been difficult to follow and understand…

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019.Why we should careThe report findings detail the effectiveness of different email marketing strategies and campaigns and shares unique insights from email marketers across different industries. Among the findings, subject lines, email volume and time-sensitive offers are among the most effective approaches to engaging email marketing.Subject lines need to express value. According to the report, the three most effective words also focus on value. “Newsletter,” “PDF,” and “ebook” ranked as the top three keywords for subject lines. The analysis revealed that the average click-to-open-rate for emails including the word “newsletter” in their subject line was 31.43%, including PDF was 30.31% and ebook was 27…