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Showing posts from August 29, 2019

Will Rich Communication Services (RCS) revolutionize business messaging?

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by existing messaging apps.Why we should careWhile consumers may initially be cautious about RCS, brands can’t wait to get their hands on it. Research from OpenMarket and the GSMA find consumers are eager to engage with brands through RCS;  a 2015 study which surveyed 2,015 consumers in the U.S., U.K., Mexico and South Korea revealed that nearly 70% of consumers would be more likely to communicate with brands using RCS.An RCS promotion by Subway was tested among a set of Subway customers last year. Subway reported a 144% increase in redemption rates for the RCS promotion compared to the same promotion using SMS. If done righ…

How to check Google search results for different locations

One of the fundamental truths about SEO is that no two Google searches are the same.The logic behind it is simple, things you’ve Googled, read and watched are stored for at least three months before your Web & App Activity is deleted, if at all.This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver personalized results. While this is convenient, you end up in the infamous “filter bubble”.  In a world of highly customized SERPs on the one hand, and a host of ranking signals for local search Google uses in its algorithms on the other, pulling relevant ranking data is as challenging as it gets.Luckily, there are a bunch of ways to pop the filter bubble, targeting the one thing that seems to be dominating personalized search – location.Not only does it determine what users see in search results, but it also helps business owners address the issue of inconsistent SERP performance across their ser…

The Six Easy Steps to Apply for a Business Loan

Obtaining a business loan from a bank or a financial institution is easier said than done. First of all, you need to make an assessment if the loan will be beneficial for you in the long run, or will it become a burden on your business cash flows.Then, there is paperwork. No bank or financial institution will ever disburse a business loan without completing its formalities.Having said that, it is also imperative to understand that business loans have been fueling economic growth for quite some time.Last year, a record number of business loans were disbursed. These loans have helped startups with their initial endeavors, and also existing businesses with their growth plans.In the following article, we will discuss the six most important steps before applying for a business loan.Do You Need a Business Loan? And How Much?The first step before applying for a business loan is to determine whether you need a loan at all.When you take a loan from a bank or a financial institution, you are re…