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Showing posts from August 30, 2019

YouTube to phase out exact counts for public-facing subscriber numbers

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service.Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics. YouTube offered examples of how this will impact public-facing subscriber counts, explaining that channels with 12,345 subscribers would show a subscriber count of 12.3K, channels with 1,234,567 would show 1.23M, and channels with 123,456,789 subscribers would display a subscriber count of 123M.“This addresses creator concerns about ​stress and ​well-being, specifically around tracking public subscriber counts in real-time,” wrote a YouTube team member on the site’s Community Forum Blog, “We hope this helps all creators focus on telling their story, and​ experience less pressure​ about the numbers.”Why we should careAbbreviating s…

Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers

Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts using the Anchor podcast creation app, according to Engadget. The feature was first spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app via her Twitter account on Tuesday.Spotify purchased Anchor in February; Wong noted that Anchor’s website included a product page for the Spotify feature.Why you should careThe ability to produce and publish a podcast via Spotify’s app could open up a brand new marketing channel for SMBs and brands with limited resources and budgets.Podcasts are booming business. Best-selling author and marketing veteran Seth Godin recently reported that 25% of the U.S. population listens to podcasts, on average, for six-and-a-half hours per week. “There is no other medium I am aware of that has grown at that pace with the exception of browsing the internet,” said Godin d…