Skip to main content

Posts

Showing posts from September 3, 2019
Instapage

Facebook confirms it is considering removing “Like” counts

Facebook is following its efforts on Instagram and experimenting with removing “Like” counts from posts. The test was first spotted by app researcher Jane Manchun Wong.“Currently, with this unreleased feature, the like/reaction count is hidden from anyone other than the creator of the post, just like how it works on Instagram,” wrote Wong, “The list of people who liked/reacted will still be accessible, but the amount will be hidden.”A Facebook spokesperson confirmed the company is considering hiding “Like” counts on Facebook, but had nothing further to share.Why we should careSocial platforms are paying more attention to the benefits — or lack thereof — attached to vanity metrics. Reports that Instagram was considering removing “Like” counts from post began as early as April, with confirmation later in the year it was testing the feature in seven different countries. Last week, YouTube said it was beginning to phase out exact counts for public-facing subscriber numbers on channels wit…

Tips to qualify link building prospects in minutes

Link builders know that qualifying prospects is extremely time-consuming, and a tool that helps you find the relevant prospects fast is gold. This guide will show you a simple method to obtain a list of relevant prospects in several minutes rather than days, or weeks of manual work.You either have time, either money, usually, or maybe you are short of both of them, which is a very challenging situation, yet not hopeless. However, these two resources, money and time are related and one way to increase your profit is to actually make many things in less time. The faster you solve problems, the more clients you can help, the more customers you get, well basically, you make more money. This is why doing things by hand is not an option if you consider SEO more than just a hobby; you simply waste too much time this way. So you will have to use some tools, and two very powerful pieces of software for getting and processing large amounts of data are Screaming Frog and Microsoft Excel.If you a…

Pulling back the curtain on location intelligence

There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s one of the few, primary sources of “first party” location data in the market. We caught up with Josh Anton, founder and CEO of X-Mode, to get his take on the current state of location intelligence, what marketers need to look for in a data partner and some of the changes coming with stricter data-privacy rules.ML: What does X-Mode do?JA: X-Mode was founded by the people behind the widely popular campus safety app Drunk Mode. We work with app developers and data buyers to offer the highest quality location data that meets all current regulatory standards including the GDPR and CCPA.X-Mode has one of the most accurate location data panels in the industry and receives the majority of its data directly from mobile app publishers through XDK, its proprietary location-based SDK. With over 300 apps on its platform, X-Mode licenses a high accuracy (70% accurate…

HubSpot partners with Supermetrics, adding multi-portal analytics and reporting

HubSpot will partner with marketing data engine Supermetrics, a partnership that the company hopes will help address reporting challenges for its users. With the new Supermetrics partnership, HubSpot users can access, analyze and report data from across their HubSpot portals. Data can be imported and viewed in Google Sheets, Google Data Studio and Excel.Why we should careThe “manual” processes involved in consolidating siloed data can be a tedious, and often attested part of an organizational reporting strategy. HubSpot users should be able to consolidate their data with other marketing data for cross-channel analysis and reporting, thanks to Supermetrics’ data engine.“We have several automated dashboards set up for clients. Until this point, there was always a bar missing, which was customers, but now with Supermetrics’ HubSpot connector, we’ve been able to add that missing piece into the dashboards. This connector has helped us greatly on what we call “Operation Close the Loop,” sai…