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Showing posts from September 4, 2019
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State AGs prepare to announce antitrust investigation against Google, potentially others

A forthcoming investigation involving more than 20 states attorneys general puts further legal pressure on Google and potentially other tech companies. Google is now being informally probed by the Justice Department, the Senate, and the House Antitrust Subcommittees. This is in addition to other investigations currently being conducted in Europe.To a similar degree, Facebook, Apple and Amazon are also being investigated by Congress and the Federal Trade Commission or Justice Department for potential anti-competitive behavior.‘A major escalation.’ Characterized as “a major escalation in U.S. regulators’ efforts to probe Silicon Valley’s largest companies,” the state attorneys general investigation was first reported by the Washington Post yesterday. However, it was widely expected based on earlier public statements and discussions. Reportedly, a formal announcement will come next week.However, according to the Washington Post, it’s not yet clear whether Facebook or other companies migh…

YouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s content

YouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s Online Privacy Protection Act (COPPA), according to CNBC. The agreement includes a combined $170 million fine — $136 million to the FTC and $34 million to the New York attorney general — and requires YouTube change data collection on child-directed content on the platform.“This latest violation is extremely serious. The company baited children using nursery rhymes, cartoons and other kid-directed content on curated YouTube channels to feed its massively profitable behavioral advertising business,” said FTC Commissioner Rohit Chopra in a dissenting statement on the settlement.The charges against YouTube. The FTC and New York attorney general charged YouTube with violating COPPA laws by collecting data on minors without parental consent. YouTube was also accused of claiming it was a leader in reaching children ages 6 to 11 when marketing itself to toy c…

Complaint alleges that Google is circumventing GDPR with RTB personal data sharing

A year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission (DPC). Calling it a “massive data breach,” the complaint alleged that Google’s programmatic platform, Authorized Buyers (formerly DoubleClick Ad Exchange), improperly and routinely exposes personal data in violation of the EU’s General Data Protection Regulation (GDPR).The complaint is not simply aimed at Google, it’s an indictment of the entire RTB/programmatic ecosystem as presently operated in Europe.Alleged GDPR workaround. New evidence presented by Brave to the Irish DPC claims to be a “smoking gun” of sorts. Ryan and Brave ague that Google uses a “a surreptitious mechanism” to share personal data with third parties as a “GDPR workaround that circumvents Google’s own publicly stated GDPR data safeguards.”This discovery was based on research (pdf) conducted by Brave and a third party, analyzing Ryan’s own browsing behavior on Chrome. “Analysis of th…

How to improve SEO using data science

Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results. Google algorithm is now much harder to crack than before. Besides, 75 percent of online users do not scroll past the first page of the search engine results.As you can imagine, this makes the SEO space highly competitive right now and companies can no longer rely on basic techniques.However, you can always make sure that the odds are in your favor by using data science.What is data science?A combination of various tools, algorithms, and machine learning principles designed to unveil hidden patterns using the raw data is referred to as data science.Data science is creating its impression across every domain. As cited by Maryville University, around 1.7 megabytes of data will be generated every second for everyone on the planet by the end of 2020.Why do you need it?Data science provides valuable insights about a website’s performance and these insights can he…