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Showing posts from September 10, 2019
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Attend MarTech for free… see what you get!

By now, you’ve probably read about the incredible program coming to MarTech, September 16-18 in Boston. If you haven’t, check out my big preview — 75+ presentations, 80+ top industry experts and leading brand practitioners, 70+ vendors, exclusive networking events, and more.You and the 1,400 senior-level marketers coming to the show certainly have a lot in common… but we know that not everyone has the same objectives or means to attend. That’s why we designed the free Expo+ pass.If you’re on a tight budget or have limited time — or maybe you just want to dip your toe in the MarTech pool before diving in (although I assure you, the water’s great!) — come and join us in Boston for free. Seriously!Here’s what you get, at absolutely no cost, with the Expo+ pass:The entire Expo Hall, with more than 70 innovative martech vendorsFull-length Solutions Track sessions led by market-defining vendorsTutorials, case studies, and demos in the Discover MarTech TheaterAccess to one (1) editorial sess…

Does the 9th Circuit’s new decision in HiQ vs. LinkedIn open the floodgates to scraping?

Yesterday the U.S. Ninth Circuit Court of Appeals found (.pdf) in favor of data analytics company HiQ Labs, which had been scraping data and building products from LinkedIn public profiles. It’s a case that has a lot of implications — and may still be appealed.CFAA and anti-hacking rules. LinkedIn tried to stop HiQ by using, among other things, the Computer Fraud and Abuse Act (CFAA), which is a federal cybersecurity and anti-hacking law. In basic terms, the CFAA says that a computer may not be accessed without authorization or in excess of authorization.The profile data on LinkedIn was and is public. But LinkedIn didn’t like HiQ scraping its content and issued a cease-and-desist order in 2017. The letter stated that HiQ was in violation of LinkedIn’s user agreement as well as California and federal law, including the CFAA among others. LinkedIn also said that it would technically block HiQ’s efforts to scrape the site.HiQ sued for a preliminary injunction against LinkedIn and won at …

Seven SEO tips for image link building to generate more traffic

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth strategy and that’s why image-based link building is a key factor for your search engine ranking.Put simply, link building is getting your website including your blog, articles, and resources linked by other websites. Your images, infographics, and memes, too, can be used for link building and turn your page into a link magnet.Readers pay close attention to information-carrying images. According to research by Brain, three days after reading or hearing a piece of information, people can remember only 10% of it. However, if the information is presented in an easy to grasp graphic, that percentage goes up to 65%.And for that reason, 32% of marketers insist that images are the most important type of content in their digital marketing strategy.Images cani…

All 50 states’ attorneys general join in antitrust investigation of Google

Highly anticipated, it’s now official. State attorneys general have launched formal probes of Google and Facebook. Texas Attorney General Ken Paxton will lead an investigation of alleged anti-competitive behavior by Google and, separately, New York Attorney General Letitia James is spearheading another multistate probe into Facebook. The latter was announced last week.All 50 states pile on. The Google investigation, made formal today, is supported by all 50 state attorneys general — every single state. The Facebook investigation so far has the support of Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee and the District of Columbia.According to the statement issued today by the Texas attorney general’s office, “The bipartisan coalition announced plans to investigate Google’s overarching control of online advertising markets and search traffic that may have led to anti-competitive behavior that harms consumers.”AGs will cooperate and coordinate with the feds. The Texas…