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Showing posts from September 13, 2019
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How to lead SEO teams and track its performance effectively: Experts’ tips

Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical part of any SEO campaign. You need to make sure that your work provides the results.In this article, you’ll learn how to effectively guide your SEO team and assess their performance from nine outstanding experts in this niche.People we’ve asked1. Julian Redlich @JulianRedlichProduct Manager (SEO) at Booking.com. Leading the product vision and development efforts for all of our over >100M landing pages for all demand channels (paid/organic) with a team of developers, designers, and copywriters.2. Braden Becker @BradenBeckerSenior SEO Strategist at HubSpot. Writer, editor, marketer, photographer, athlete, environmentalist, and SEO strategist.3. Vytautas Palovis @VytautasPalovisSEO & International Growth Lead | Oberlo at Shopify. An experienced ‘T-shaped’ digital marketer with strong skills across a broad range of Digital disciplines such as SE…

McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate that the fast-food chain is ready to deliver a tech-driven dining experience to its customers.The Apprente team will join McDonald’s Corporation as the founding members of an internal group within McDonald’s Global Technology Team called McD Tech Labs. According to McDonald’s, it expects to grow its presence in Silicon Valley by hiring additional engineers, data scientists and other advanced technology experts.Why we should careThe combination of Apprente’s voice-based conversation technology with Dynamic Yield’s personalization technology, McDonald’s customers could soon have a very different experience when pl…