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Showing posts from September 16, 2019
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Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts.“The features we’re announcing today were built based on feedback from our community of video creators and publishers,” writes Facebook Product Manager Erin Connolly and Head of Creator and Publisher Experience Jeff Birkeland on the company’s news blog. Facebook officially announced the following updates during its appearance at the International Broadcasting Convention in Amsterdam.“Rehearsals” via Facebook’s Live API. Facebook is making it possible for Page owners to publish Live video only to their Page Admin and editors with a new feature called “Rehearsals.” This will allow creators to test new production setups, interactive features and do practice runs for live broadcasts.Live video editing and steaming updates. Video creators on the platform are also getting a new trimming tool for Live video, allowin…

You can’t advertise that: The big list of prohibited ads across social and search platforms

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules.For the marketers who are often tasked with getting ad campaigns up and running in a moment’s notice, knowing what ad content may be blocked by an automatic system could be a lifesaver for the social media ad manager who spends her time in the trenches, uploading creative, setting ad filters and waiting for approval.Across all social and search ad platforms, the standard rules apply for prohibited ads: no promoting counterfeit goods, tobacco, illegal products or services. No promotions that include trademark or copyright infringement or fraudulent and deceptive practices. Restricted ad content – …

10 Takeaways from the state of SEO survey

Here at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we look to prune the questions down and build others out as trends and future opportunities dictate (for example in 2018 we asked more questions around mobile-first preparation).This year we looked to gain insight into more recent smaller topics such as the impact of Medic or the ease of protecting branded search terms.In this article we explore the top 10 takeaways from the survey data – think of it as a TLDR version of data collection from hundreds and hundreds of interested parties. See some topline stats or explore the full survey results by clicking below and downloading them.On-page content creation remains the most effective activityAny digital marketing professional with a few years of experience in the game has likely dabbled in the disciplines below. While certain practices take far more technical expertise (think, …

Your customers are everywhere, but here’s why you don’t need to be

We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected content through as many channels as possible.But just because there are more agencies can do, doesn’t mean they should be doing it.In fact, research revealed the following conclusion: the future of effective content marketing is, well, less content.Blog content, for example, isn’t generating the kind of gains marketers expect given the time and money they put into it. A BuzzSumo analysis of one million blog posts revealed that 50% of randomly selected posts received only eight shares or less.New apps aren’t faring much better. In fact, few consumers find branded apps useful at all, with more than 90% of branded apps having fewer than 10,000 downloads.So, why are brand leaders still introducing content to new channels despite the low payoff? The competition for attention has never been steeper.Now, consider the impact of one of the most celebrated…