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Showing posts from September 17, 2019
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Pinterest brings Shoppable Pins to visual searches for fashion, home products

Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results.“Now, when you use Lens within a fashion or home Pin to hone in on a specific product or object, you’ll see shoppable Product Pins (Pins with the current price and a direct link to checkout on the retailer’s site) along with visually similar ideas to try or buy,” write Pinterest on its newsroom blog.Users will also now be able to save photos from their Lens searches and turn them into a Pin that they can save to a board. Pinterest will then use the “Lens’ed” photos to power future recommendations for the user.Why we should carePinterest’s visual platform is a naturally fit for home and fashion marketers, and the company’s push to wed its visual search technology with shoppable pins makes it e…

Luxury marketing search strategy, Part 3: Integrated marketing communication

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used to reach those shoppers and maximize results.Now, I’m going to tie everything together. In the third and final article of the series, we’ll discuss the importance of an integrated marketing communication (IMC) campaign in the luxury goods industry and why it’s a must if you want to survive in today’s ultra-competitive and highly fragmented search landscape.What is integrated marketing and why do luxury brands need it?Today’s consumers are bombarded with messaging from many different marketing channels. Integrated Marketing cuts through the clutter by delivering a unified and seamless brand experience for consumers across channels. Integrated Marketing delivers a seamless experience with one clear message that is relevant to consumers no matter what channel they are using.In the second art…