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Showing posts from September 19, 2019
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Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may have impacted standard Pixel events from being logged.The problem. Between September 16 and and September 17, Facebook Pixel stopped logging events for some advertisers, causing reporting errors that, according to Facebook, may have impacted data connected to conversions, Custom Audiences and Dynamic Ads volume.Andrew Foxwell, co-founder of social media advisory Foxwell Digital, posted a screenshot Wednesday of the message he received from his Facebook representative about the outage:News from Facebook about an “outage related to pixel events.” pic.twitter.com/3ex1w5Y3Ee — Andrew Foxwell (@andrewfoxwell) September 19, 2019 Unresolved issues. While Facebook cla…

Compare 25 top customer data platforms

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged global industry revenue at $740 million in 2018, up more than 50% from the previous year, and says revenue for 2019 is likely to exceed $1 billion.

This growth is being driven by the proliferation of devices and customer touchpoints, higher expectations for marketers to orchestrate real-time personalized experiences across channels and the need to navigate complex privacy regulations.MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:What features do CDPs provide?What trends are driving the adoption of CDPs?Does my company need a CDP?Also included in the report are profiles of 25 CDP vendors, pricing information, capabilities comparisons and recommended steps …

Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the industry begins its seemingly never-ending, tired debate around Facebook’s trustworthiness.But it’s not just Facebook trying to lure publishers, Amazon launched Onsite Associates program as an appeal to publishers to upload publisher’s lucrative product guides to the Amazon platform.Are publishers really going to fall for it again?Look to the precedent of their treatment of video creators on Prime Video, where they mirrored the classic moves of Facebook and Google and cut the returns for the actual creators of content.Publishers need to protect their future by lessening reliance on any intermediary. Publishers recognize this which led to the recent craze in instituting paywalls. And already, there are incredible advancements in this area. Some companies are making use of the assets publishers exclusively have at their dis…

How changing domains challenge SEO

An insight on the relation of Domain and SEO, and how it impacts your digital footprint altogether.When you are running a website, the digital footprint you build plays an imperative role in how your website fares among search engines. But be it a blog, online store, or a video stream, the goals are more or less the same – get traffic, create awareness, and generate conversions. To achieve this, webmasters spend vast amounts of their time increasing their organic web traffic, improving conversion volumes, and practicing different SEO techniques to enhance the visibility of their brand.At some point on this online journey, there may come a time when you feel your website needs to achieve certain milestones in order to grow and establish a stronger position in the market. During this phase, you may come across the decision of changing your domain name to re-brand for expansion, enter a more popular TLD, or increase your digital marketing potential.What happens when you switch domains?Un…