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Showing posts from September 23, 2019
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Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities.Businesses looking for professional video services can post projects on the marketplace, making them searchable for filmmakers, editors, videographers, animators and other video professionals looking for new work. Brands can also search for talent based on their budget, project type, location, skills and experience. Anyone can search for projects or talents via the hiring platform, but to be listed on the marketplace, video professionals must have a paid Vimeo account marked “available for hire.”Why we should careVideo advertising is booming. A recent report from Pubmatic revealed that advertisers will spend more than $29 billion on mobile video ads this year, and an IAB report from May claimed that more than half of digital video ad spend will involve video ads featuring original content.Brands…

Giphy to partner with Oracle Data Cloud’s Moat to measure viewability

GIF search engine Giphy is partnering with Oracle Data Cloud’s Moat to measure ad delivery, viewability and invalid traffic of branded gifs. Moat will not be able to measure Giphy’s messaging app integrations.According to vice president of revenue at Giphy, Alexis Berger, the partnership is expected to draw more advertisers to the company’s branded content studio.“Giphy’s platform enables brands to be at the center of cultural moments,” Berger. “With the Moat integration, brands now also have the added layer of confidence that the media that Giphy delivers is viewable, verifiable, and reaching real Giphy users.”Why we should care. Giphy’s integration with Moat will enable advertisers to validate that branded content on Giphy was seen by actual viewers, while also building on to the capabilities that Moat currently offers marketers.By adding the value of measurement behind gifs, marketers can anticipate an uptick in demand for branded gifs – and hope to drive more engagement.More on th…

Why we need to think of entities and the future of SEO

It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO strategies.Brighton SEO is an exciting conference for everyone who wants to find out more about the latest trends and tactics in all things SEO. No matter how experienced you are, there’s always a session to inspire you to try out new ideas.Greg Gifford, Vice President of Search at Wikimotive, talked about entities and the future of SEO.Defining entities for SEOGoogle is considering an entity a thing or concept that is singular, unique, well-defined, and distinguishable. In fact, according to Greg Gifford,entities are the most important concept in SEO.It was back in 2012 that Google moved to entity search. Real-world entities and their relationships started being ranking signals. A year later, Google started focusing on the semantics to make its ranking algorithm smarter. Then we found out in 2015 that ranking search results started being based on ent…

YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its machine learning technology to determine the most efficient combination of the ads to maximize audience reach.“This will allow for optimized, more effective campaigns and free up your time to focus on more strategic priorities that can differentiate your business,” writes Vishal Sharma, VP of product management at YouTube, on the Google Ads Blog.Advertisers can upload three video ads to a single campaign which is purchased on a CPM-basis. The Video Reach campaigns are available to all advertisers and currently run on YouTube’s desktop and mobile platforms, but YouTube VP Debbie Weinstein said the company will likely extend the campaigns to Google video partners in the future. Weinstein said the new ca…