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Showing posts from September 24, 2019
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Facebook app marketers: Make sure your apps are set to Live Mode

The on/off toggle switch for Live Mode within the app development dashboard. Facebook reminded app developers on Tuesday to make sure their apps are set to Live Mode for production use. After October 23, apps that are set to Development (Dev) Mode will not be able to manage assets not owned by the app developer’s business or access the data of any users who aren’t associated with the app.“Once you’re in Live Mode, and have completed App Review for the permissions and features your app requires, you will be able to access the associated data for users interacting with your integrations (for example: people commenting on your business page or users signing up for your app).”Why we should careNewly created apps are automatically set to Dev Mode by Facebook so that developers can configure and test app integrations before submitting the app for review. In Dev Mode, the app only has access to data for four app roles: Administrator, Developer Tester and Analytics User.Starting October 23, if…

How Online Geniuses crowdsources answers to your burning marketing questions

Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC.I’d heard of Online Geniuses through the grapevine of industry chatter, but there was never any advertising tactics compelling me to join this niche online community where marketers could probe a hive mind for immediate feedback in realtime.Online Geniuses Slack community That’s because David Markovich, the founder of Online Geniuses, created it simply as an organic platform for marketers to discuss trends, challenge ideas, and ask industry-related questions in a live chat format. Advertising the community wasn’t part of the equation.“Online Geniuses actually started as a small Skype group with a few marketers,” Markovich said. “After a while, those users added their friends until it grew to 300 members. At that point, I decided to move the community to a more robust platform, which is where Slack came in.”

Facebook looks to expand AR/VR technology with CTRL-labs acquisition

Facebook has purchased CTRL-labs, a technology company that has developed a neural monitoring wristband.“They will be joining our Facebook Reality Labs team where we hope to build this kind of technology, at scale, and get it into consumer products faster,” wrote Vice President of AR and VR Andrew Bosworth in an announcement on his personal Facebook account.According to Bosworth, CRTL-labs’ technology can translate signals in your hand muscles into a digital signals, making it possible to control your device without actually clicking a mouse or pressing a button: “It captures your intention so you can share a photo with a friend using an imperceptible movement or just by, well, intending to.”Why we should careMarketing teams that have already tapped into AR and VR branding opportunities understand the potential value of such technology, even if Facebook is a long way from integrating neural monitoring into its ad platform. As Bosworth writes, “Technology like this has the potential to…

The 4 humanized elements of deliverability on the Periodic Table of Email

Email marketing has the highest ROI out of all marketing channels and we all know that. But did you know that email didn’t start as an evolution of superior marketing? The origin of mass emailing started as spam back in 1978 when Digital Equipment Corp’s marketing manager Gary Thuerk emailed more than 600 clients over ARPANET to reach as many people as possible to let them know about his company’s new product.“I knew I was pushing the envelope. I thought of it as e-marketing,” said Thuerk to Computer World in 2007. Thuerk’s email garnered $14 million worth of sales of the DEC machines through that email campaign.However, in this age of personalized marketing and dynamic content, email marketing has come far from its not-so-humble origin. And, deliverability has played a crucial role in making email marketing the most effective and authentic channel to communicate with your audience. The art and science of deliverability are centered on your audience base.Download the 2019 Periodic Tab…

Marketing Cloud Datorama brings no-code approach to data

Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform for creating interactive dashboards for better insights. Both features are now generally available.Why we should careThe Harmonization Center is a no-code feature that will allow marketers to create consistent brand taxonomies across their siloed data sources. The no-code approach will make data harmonization more achievable for marketers without having to rely on additional technical resources. The Harmonization Center will also allow marketers to validate their data before importing it to Data Canvas to visualize it.Data Canvas allows marketers to create dashboards to analyze, visualize and present data without needing…

12 common questions marketers ask about call tracking answered

Phone calls convert at 10x the rate of clicks, so it makes sense that many marketers spend a considerable portion of their budgets driving calls from paid search and social media. What doesn’t make sense is that the data available from phone calls are allowed to slip through the attribution and analytics trap that we’ve set up for everything else. This is basically like making a cheeseburger without a bun — while it can be done, it won’t be as good as it could be and it’s basically a waste of money. Call tracking and analytics platforms can address this attribution gap for marketers. The problem is that this critical piece of the martech stack is fairly new technology to a lot of marketers. Here are answers to the 12 most common questions marketers ask about call tracking to get you up to speed. What problem does call tracking solve? If your marketing strategy involves driving potential customers to the phone, you could be missing out on important attribution data as well as the best …