Skip to main content

Posts

Showing posts from September 25, 2019
Instapage

Does your company need a marketing automation platform?

The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from a marketing automation platform.MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report includes a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources to help you determine if you could benefit from implementing a marketing automation solution.Also included in the report are profiles of the 14 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating a…

Using topic clusters to increase SEO rankings in practical

Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links. However, the topic clusters can be strategically used to significantly improve your site’s performance and increase rankings. What internal linking isInternal links are useful for Google to identify content on your site. Google’s bots find new content by crawling websites and following links. It means that if you post fresh content and it is not linked to any other page on the web, it won’t be found, nor ranked. Google itself confirms that, saying –“Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.”How topic clusters workWhile internal linking is quite broad, topic linking is narrower. Topic linking is simply li…

Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more.We caught up with Moz’sSarah BirdandRob Buccito learn about what they’ve been working on and trends they’re seeing in SEO. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. She’s helped grow the company from a few hundred customers to now more than 37,000. Sarah holds a J.D. and previously worked as an attorney before getting into the startup space.Rob is VP of R&D at Moz. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. Their company is headquartered in Seattle, where Sarah is based, and they also have a large office in Vancouver, where Rob is based.In this conversation, we focus mostly on Moz’s interest in and work on local search, as well as better …

Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud

Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud.$50 in revenue fabricated. According to the SEC, Comscore and Matta overstated revenue by $50 million to create “the illusion of smooth and steady growth” over a roughly two-year period between 2014 and 2016. The scheme involved recognizing revenue on non-monetary data transactions:Comscore, at the direction of its former CEO Serge Matta, entered into non-monetary transactions for the purpose of improperly increasing its reported revenue. Through these transactions, Comscore and a counterparty would negotiate and agree to exchange sets of data without any cash consideration. Comscore recognized revenue on these transactions based on the fair value of the data it delivered, which had been improperly in…

Grab these Search Marketing Expo rates now!

Hi there! Quick reminder…Search Marketing Expo – SMX East is happening November 13-14 in New York City… and Early Bird rates expire next Saturday, October 5!Don’t miss out on up to $600 in savings on the only search marketing conference that’s programmed by the Search Engine Land editors.You’ll get 90+ tactic-rich search marketing presentations (including two new full-day tracks on agency operations and local search for multi-location brands), keynotes from Rand Fishkin, Google, and Microsoft Advertising, 8 interactive Q&A clinics, demos from 30+ market-defining vendors, exclusive networking events, and so much more.Ready to register? Get started here!See you in NYC :-)The post Grab these Search Marketing Expo rates now! appeared first on Marketing Land.

via Marketing Land

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding.Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration for all of its ads to 180-seconds. The company said that the user experience will not change (users will still be able to skip or interact with ads as they always have), but now advertisers can run longer ads on the platform.Swipe-up feature for Commercials. Snap’s six-second non-skippable Commercials were introduced as video-only ads, with no interactive features attached. The company has now made it possible for users to swipe-up on these ad units — same as its other ad formats — launching either a web view, long-form video or camera attachment.Snap reports that Commercials sold via its ad auction platform are seeing $10…

Getting started with Google Tag Manager

Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task to be completed?Google Tag Manager (GTM) saves marketers and developers alike by allowing you to set up tracking codes for analytics and ad platforms through one simple interface. In this article, I’ll walk through setting up a GTM account, creating your first tags and triggers, and using the platform to streamline your tracking setup process.Understanding Google Tag Manager hierarchyThe account is the top level of GTM hierarchy. If you’re managing GTM from an agency login, you’d generally want to create one account per each brand you work with, and a container for each website that brand uses. You can access multiple accounts via the same Google login.A container includes a unique GTM code, which you should add across the site you want to track.Within each container, you’ll then set up tags that fire tracking codes on your site. Triggers define when tags wi…