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Showing posts from September 27, 2019
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Customer Data Platforms vs. Data Management Platforms

Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving.But here’s the catch: With a fast-growing, ever-evolving MarTech market, it’s tough to know what kind of data platform is right for your business. What’s the difference between data platforms? They make similar promises about more customer insights. They all claim to organize and center around data. And they all promise big results. So how do you figure out what’s best for your company—what’s going to move you toward your business goals?The first step is understanding the difference between Customer Data Platforms and Data Management Platforms. This latest white paper from Lytics explains what CDPs and DMPs really are and how they’re different, and outlines the uni…

Analysis: New Amazon Echo wearables are more bad news for advertising

Amazon’s Alexa-enabled smart ring Echo Loop, (via Amazon)Earlier this week Amazon introduced new Echo and Alexa-powered devices at its Devices & Services Event in Seattle. They include a new Echo and Echo Dot, a new smart display a high-end Echo speaker, Alex-powered ear buds, a smart ring, smart glasses and several others.Most interesting to me are the Alexa wearables and what they suggest for the future of advertising and marketing on smart, connected devices without screens.New screenless devices. Amazon’s AirPods competitor, Echo Buds, are wireless earbuds with Alexa built in ($129.99). Echo Frames are smart glasses with Alexa ($179.99). The Echo Loop is an Alexa-powered smart ring ($129.99). Frames do not have any visual display (unlike Google Glass); instead it’s a purely auditory experience. They can also take prescription lenses and look (mostly) like normal frames.We don’t know yet how well any of these wearables perform or will sell but they’re priced pretty competitivel…

App Annie picks up mobile advertising analytics provider

Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market data and advertising analytics side-by-side.Why we should careMobile execution and engagement is a critical component of many brands’ success. And with mobile ad spend projected to double to $375 billion globally by 2022, marketers can expect their organizations to double-down on analytics to show return on their investments.By making this data more easily accessible to marketers, publishers and brands, App Annie users should be able to gain visibility into key metrics they need to. According to the company, customers will be able to better understand customer acquisition costs, lifetime value and return on ad spend.“The most successful companies find a way to capitalize on mobile, yet they have been struggling to maximize its value to their business,” said Ted Krantz, CEO of App Annie. “Today, th…

How we can restore trust in digital advertising?

Benoit Grouchko is CEO and co-founder of Teemo.Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery industries. The companyworked closely with the French privacy regulator (CNIL) to develop specific consent languagearound third-party use of location data and saw 70% consumer opt-in rates.Benoit Grouchko is CEO and co-founder. I spoke to him recently about data and consumer privacy and his expectations for how CCPA will impact marketers.ML: Google proposed an industry-wide initiative to try and preserve behavioral targeting in the U.S. while giving consumers more control over that data. Are you hopeful about this effort?BG: Google owns such a large piece of the digital advertising pie that one can only be hopeful. Do they have the leverage to manipulate this to their benefit? Sure, but their efforts can also do a lot of good on a macro level. It’s a good sign and indicates that Google is s…

Instagram in-stream video ads driving more purchases than Story Ads: Report

Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story Ads, according to a recent report from Wibbitz. The online video editing platform surveyed 1,000 consumers in the U.S., UK and France to get a broad overview of user behavior on the platform. Of the 1,000 people surveyed, 73% said they were Instagram users.In-feed Video ads versus Story Ads. Of the 73% of respondents who said they were Instagram users, 31% said they had purchased a product directly after watching a video on the platform. When digging into the types of video ads that resulted in a purchase, 27% of the respondents reported they bought something directly after watching an in-feed video ad, while only 12% said they had done the same after watching a video ad within an Instagram Story.The survey includes a fairly small pool of Instagram users — less than 1,000 spread out across three countries — but the fact that twice as many of the survey respondents made a purcha…

Cheetah Digital debuts Customer Engagement Suite for marketers

Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the integration of Cheetah Digital’s existing products – Cheetah Experiences, Cheetah Messaging, Cheetah Loyalty and the Cheetah Engagement Data Platform. The solution is said to enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer – the Cheetah Engagement Data Platform.The data platform provides real-time data collection, profile unification, segmentation and machine learning-driven insights. It also allows for personalized cross-channel execution.Why we should careWhile the platform is primarily intended for enterprise marketers, the solution is indicative of marketing challenges faced by organizations of all sizes. The challenges of unifying customer data, managing decisions and campaign execution throughout the customer lifecycle typically force mark…