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Showing posts from September 30, 2019

How to Stand Out in a Crowded Martech Landscape

Have you seen’s latest Martech 5000 infographic? There are now more than 7,000 tools and platforms in the market, having grown more than 300% over the past five years. While it’s exciting to witness this recent, rapid growth, this increasingly crowded space makes it harder than ever for software marketers to stand out from their peers.So how do you do it?Join our panel of martech marketing experts, as we discuss brand-building techniques to help you rise above the fray. We’ll explain how you can leverage partnerships to ramp up marketing effectiveness, and save both time and money for you and your customers.Register today for “How to Stand Out in a Crowded Martech Landscape,” produced by Digital Marketing Depot and sponsored by Datorama .

The post How to Stand Out in a Crowded Martech Landscape appeared first on Marketing Land.

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Vista Equity Partners acquires Acquia for $1 billion

Private equity firm Vista Equity Partners has entered an agreement to purchase web management and digital experience company Acquia in a deal valued at $1 billion.The news follows two strategic acquisitions this year by Acquia — Mautic and Cohesion — which are expected to help the company expand its digital experience offerings.Why we should careAcquia has been working to expand its portfolio through product development and acquisitions. We can anticipate Acquia will continue to strengthen its focus on portfolio development and expansion while Vista Equity Partners takes over the company’s operations.The private equity firm is well known for acquiring undervalued technology companies and turning them around for a large profit. A recent example is Vista Equity Partners’ 2016 purchase of Marketo for $1.8 billion. It sold Marketo to Adobe for $4.75 billion in 2018.According to Scott Liewehr, principal analyst at Digital Clarity Group, Vista buys companies and centralizes their operations…

From SEO to CMO: Self driving technology and the path to C-Suite

There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing.As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations.For search marketers, there has never been a better time to take advantage. According to BrightEdge data from CEO Jim Yu, more SEOs are taking on broader roles and having a bigger impact  – with 51 percent of customers expanding the role of SEO across all digital marketing and 23% become CMOs in recent years.Last week at Share19, hundreds of digital marketers, SEOs, and content strategists gathered to collaborate towards a common goal – to driving growth and revenue to their businesses and progress their SEO and digital marketing careers. Attendees learned new and advanced techniques for keyword research, learned about the career journeys of chief marketing office…

Four Questions to Ask Potential Software Partners

The software your firm uses has an incredible impact on your business performance, so it is important to choose wisely. Purveyors of software are typically referred to as vendors or providers but they are more like business partners.Whether you are looking for a comprehensive solution to implement throughout the company or a specific function like demand planning software, it can be very difficult to be sure you are selecting the best partner for you. Here are four questions to ask throughout the selection process.What Can You Do For Us?Before asking this question, figure out what you need. Generate a precise and exhaustive list of requirements. If the software you are considering offers solutions to every item on the list it will should be a perfect fit. However, you likely have information technology already in place, so be sure the new software will coordinate with legacy systems or replace them completely with little headache for users. Because each company is unique, be sure your…