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Showing posts from October 1, 2019

Twilio SendGrid rolls out email validation API

Twilio SendGrid’s Email Validation API, which was launched in beta earlier this year, is now generally available to customers with Pro and Premier Email API plans. The API allows developers to integrate in order to catch potential typos, inactive email addresses and share email accounts among other criteria that can damage your brand’s sending reputation and hurt your ability to reach the inbox.Why we should careMaintaining a clean list is a critical element to email marketing success. Using email validation services could play a key role in the proactive management of your list. Twilio SendGrid’s API also provides marketers with insights behind each email address it flags as invalid, giving marketers the reasons why the email address needs to be removed.According to the company, Twilio SendGrid sends over 50 billion emails per month. Its email validation machine learning model is trained on that data set and can be customized programmatically to fit its users’ needs. Users can also c…

YouTube optimization and intent: Q&A with goop’s Courtney Messerli

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow.She’ll be giving a session called,“Optimizing for the world’s second largest search engine: YouTube.”Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal.YouTube and video optimization are topics a lot of us are keen to learn a lot more about. There are more than 1.9 billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform. Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. There is a big opportunity for brands, publishers and video creators to expand their reach.Tell us about your role at goop?I manage ecommerce and SEO at goop. I match user intent to quality products and services v…

Facebook advertisers can now use Stories ads to start conversations in Messenger

The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger.Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger.How it works. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in.Why we should care. This integration adds another engagement mechanism for Facebook advertisers and could be particularly appealing for businesses with longer conversion cycles. There are 40 million businesses active on Messenger, which has a user base of more than 1.3 billion, according to Facebook.This feature is now available to businesses with Messenger templates set up in their Facebook Ads accounts.The post Facebook advertisers can now use Stories ads to start conversations in Messenger appeared first on Marketing Land.

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Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability.Authored by Jennifer Cannon, MarTech Today senior editor, this guide provides a holistic understanding of the email marketing space as it exists in 2019 — and tells you everything you need to know about sending emails that your subscribers want to receive.I had the chance to speak with Jen after the official unveiling of the Periodic Table of Email Optimization and Deliverability at last month’s MarTech Conference. Topics ranged from her extensive background in email marketing to the research that went into creating the asset, favorite elements, tactical advice, even spirit animals. Keep reading for the goods!Lauren Donovan: Hi, hello, welcome, Jen! Let’s get this started with a brief look at your professional background with email marketing.Jennifer Cannon: My experience with email start…