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Showing posts from October 3, 2019
Instapage

Please Take Our 3-minute Martech Upgrade Survey

Anyone who has been involved with or responsible for replacing a marketing technology application knows how difficult the process is. The endless evaluations and product demos, organizational resistance and potential for unintended consequences can be challenging. Given that, we wondered: What drives organizations to replace key marketing technology applications? This question led us to create the Martech Upgrade Survey. And that’s where you come in. We need your help. If you’ve recently replaced either a homegrown or commercial marketing technology application, please consider filling out this brief survey. It takes about three minutes to complete, but your contribution will help all of us in the martech community better understand when, why, and how organizations choose to upgrade marketing technology applications.We’ll send you the results in about six weeks. And, as a special thank-you, the first 100 people to complete the survey will receive a $10 Amazon gift card. Take the surve…

GDPR-compliant companies outperforming peers across a wide range of metrics

According to a new report from Capgemini research, compliance with the EU’s GDPR has yielded a range of significant and perhaps unanticipated benefits, from increased consumer trust to better customer engagement and revenue growth. Overall, the researcher says that “[GDPR] compliant organizations have outperformed non-compliant [companies] by an average of 20%.”Only 28% complaint so far. Overall only 28% of firms surveyed by Capgemini were fully GDPR compliant. The company polled 1,100 senior executives in various industries (insurance, banking, consumer products, utilities, telecom, public services, healthcare and retail) in multiple countries. It then compared the performance of GDPR-compliant organizations against those that were not compliant or only partly compliant. The report states, “92% of executives from compliant firms say their organization has gained a competitive advantage thanks to the GDPR.”Source: Capgemini research (2019) Better ratings, better performance. The chart …

How To Find Out How Much Actual Traffic a Website Gets

Do you want to know how much traffic a website gets? Finding the traffic of a website is an integral part of competitive analysis. For example, A blogger can understand what is working for top websites in their niche, and It helps them to focus on aspects that are working and can generate immediate results. […]How To Find Out How Much Actual Traffic a Website Gets is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

LinkedIn retargeting strategies: B2B advertising for the win

We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you know it is even more important to interact with prospects after you receive the initial lead. This can help you optimize to the bottom of the funnel and push users to convert.Because of its professional, content-heavy focus, LinkedIn gives B2B advertisers some unique capabilities to interact with users who are still in the funnel but have not converted. In this post, I’ll walk you through how to push users closer to purchase with LinkedIn retargeting strategies.Early-stage retargetingLinkedIn’s lead generation forms, which capture a user’s information with pre-filled fields, are a great way to interact with past site visitors. This information can be automatically populated into Salesforce or other CRM platforms. We have also found that lead generation forms on LinkedIn lead to a stronger CPL and CVR than lead fo…