Skip to main content

Posts

Showing posts from October 4, 2019
Instapage

Three tips for Q4 ad copy and messaging

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend.Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items.Many companies will feature different offers throughout the season, testing different messaging and creative is important to help entice a user to convert. We should test this throughout the year, but early Q4 is a prime testing time. Once winners are proven, advertisers should align the messaging across all platforms. In this post, I’ll discuss best practices for testing and messaging dissemination across Facebook, Instagram, and Google.Offer discounts in retargeting campaignsOne of the strongest audiences to test is with retargeting audiences. These u…

Content recommendation rivals Taboola, Outbrain to merge

Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday.The combined resources of both companies have the potential to expand advertising reach for media publishers and advertisers globally, with the potential of helping digital properties scale in years to come.The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. According to the agreement, Outbrain shareholders will receive 30% equity in the new company and a $250 million cash payout.Combined, the companies say they’ll serve ads across 20,000 online properties, reaching an audience of 2.6 billion.Why we should careFor Taboola and Outbrain stakeholders, the merger has been a long time in the making given the comparative capabilities and customer bases of the two platforms. A newly consolidated Taboola platform could provide the scale and resources to better compete with the domina…

Gift-giving shopping behavior from religious holidays to relationships and beyond

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure. Microsoft Advertising (my employer) has analyzed all the data and trends from last year to bring you key insights to help you optimize your campaigns. Bonus: This also serves as a handy, data-backed gift guide, for double the win! Grab yourself a comforting cup of hot chocolate, it’s time to dig in. Step 1: Understand the differences in gift-shopping patterns between Hanukkah and Christmas Buying gifts is buying gifts, right? Not quite. The research revealed that gift-giving behavior differs significantly between Hanukkah and Christmas.It starts with the length of the decision journeys.Hanukkah shoppers are instant converters as ~70% of users began and ended on the same…

MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

Independent adtech company MediaMath announced on Wednesday the launch of SOURCE, a media supply chain framework that aims to deliver full transparency, modernize commercial terms, and improve tech standards across the programmatic advertising ecosystem.Through this initiative, MediaMath said it is committed to delivering a 100% accountable and addressable supply chain by the end of 2020.“Unfortunately, the purity of our industry’s intentions when we built the digital infrastructure has gotten lost in fraud, waste, and irrelevance,” said CEO of MediaMath, Joe Zawadzki. “As some of the earliest pioneers of programmatic, we feel called to help fix what’s broken.”How the SOURCE framework worksAccording to MediaMath, key assurances of the SOURCE initiative include:Accountability. MediaMath aims to deliver real impressions on media properties by building on a transparent and fraud-free supply chain from verified publishers. The initiative is designed to increase visibility into supply path…