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Showing posts from October 7, 2019
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14 industry experts on the future of attribution

Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from one to the other. It’s harder than ever to know whether your ads and other marketing tactics are reaching the right audience—or making an impact. The average marketer doesn’t have the ability to consolidate data to understand the influence of touchpoints across digital and traditional channels.At the same time, an industry-wide focus on enhancing consumer privacy and data security has raised the bar for trust and transparency. New regulations and technology changes make collecting, tracking, measuring and other data-related practices more challenging.For this report, Nielsen asked 14 industry experts two questions to help marketers navigate this challenging environment:How should marketers prepare for an increasingly complex customer journey?What measurement strategies and tactics do marketers need to …

Differences between B2B and B2C link building tactics

Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score.Based on the kind of business that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The practice of link building and the art of creating a great link profile can immensely help your business meet its end goals. Again, this end goal is going to differ from business to business, whether it is a B2B business or a B2C business.Over the surface, we all know that building links helps in building relationships. These relationships are an important pursuit for the growth of any kind of business. Regardless of the fact of you being a B2B business or a B2C business, strong links will always help you earn a referral, which will stabilize or increase the traffic to your website; hence, more leads and more sales. Lastly, when you take care of your link building activities seriou…