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Showing posts from October 9, 2019
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The trouble with automation and Google Ads

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these strategies all they’re cracked up to be – or should advertisers avoid them altogether?In this whitepaper, Omnitail takes a look at the most common types of campaign automation, lists their pros and cons, and guides you to the solution that’s right for you and your business.Visit Digital Marketing Depot to download “Can’t Trust The Machines: The Trouble With Automation and Goolgle Ads.”The post The trouble with automation and Google Ads appeared first on Marketing Land.

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How To Start A Podcast: Podcasting 101 for Beginners

Podcasting is one of the fastest-growing industries worldwide due to its high impact. Statistically speaking, podcasting is growing by leaps and bounds as it is the most intimate way to consume content. From a financial perspective, 51% of monthly active podcast listeners in the U.S. have an annual household income of at least $75,000 compared […]How To Start A Podcast: Podcasting 101 for Beginners is a post from ShoutMeLoud - Shouters Who Inspires

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Interview with Marie Haynes: What you need to know about E-A-T

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it.Dr. Marie Haynes is a well-known SEO expert from Ottawa, Canada. She speaks a lot about Google penalties, algorithm changes such as Panda, Penguin, and also Google’s Quality Raters’ Guidelines.Paul Lovell: What is E-A-T?Dr. Marie Haynes: E-A-T stands for “Expertise, Authoritativeness, and Trust”. Google mentions E-A-T many times in its Quality Raters’ Guidelines. Google also mentioned E-A-T in a whitepaper recently published, saying, “Where our algorithms detect that a user’s query relates to a “YMYL” topic, we will give more weight in our ranking systems to factors like our understanding of the authoritativeness, expertise, or trustworthiness of the pages we present in the response.As such, if a site wants to rank well for Your Money or Your Life queries, it is very important that it has all three elements of E-A-T.PL: How does the Quality Rater Guidelines…

How to fix the top most painful website UX mistakes [examples]

In today’s market of evolving website functionality, UX design has become more important than ever to businesses, globally. Here’s a roundup of top UX mistakes and how to fix them.We want users to navigate our site freely, without obstacles and without friction. If your site makes finding information a challenge, you can bet your bottom dollar your competition already knows that, and is capitalizing on it.Both UX and SEO are user-centric, which makes them a formidable pair when you get them right.But get it wrong and you could see high bounce rates, low conversions and even a slight hit on your rankings as Google’s John Mu considers UX a ‘soft ranking factor’.If you’re finding that users aren’t spending time on your site (or converting) there could be issues. We’re going to help you find out what they could be.Cluttered navigationYour site’s navigation is the gateway to your content and service pages. It’s where you (really) focus on building a funnel that is both frictionless and eas…

Should we make socially irresponsible brands appealing again?

As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune and fun.” But there’s another consideration that increasingly occupies our thoughts that is more to do with what we’re contributing or detracting from society. We now talk about the “purpose” of brands to underpin strategy and design. If this falls short, we’re suddenly at a loss as to how to start building positive relationships with the consumer. In today’s ever-evolving market, there’s an increasing number of brands whose purpose has become out-dated, irrelevant or in some cases just socially irresponsible. We have to ask hard questions of ourselves before accepting the challenge of making it appealing again.I struggle to want to apply company skills on Philip Morris brands because we can’t condone the harm that smokers (inadvertently) do to other people and, despite a long career designing single-use plastic bottles, I’d rather be helping Evian find a sustainable …

Behind the scenes at SMX East

Search Marketing Expo – SMX East – is coming to NYC November 13-14… and, holy guacamole, this show features the BIGGEST agenda we’ve ever assembled. With 100+ search marketing presentations covering SEO, SEM, agency operations, multi-location search, video, content, analytics, and beyond, picking one thing to be excited about is no easy task.But that’s exactly the question I asked some of the Search Engine Land editors and SMX agenda programmers.Keep reading to find out what they’re most looking forward to!Ginny Marvin, Search Engine Land Editor-in-Chief and SMX Agenda Programmer & Moderator, says…I’m really excited about SMX East this year! It’s going to be an incredible experience with this massive amount of content… we also have a couple of surprises up our sleeves… I won’t give you too much detail… alright, one hint: It rhymes with ‘eriodic ables’. Check the agenda! And the other thing I wanted to point out is the agency track that we’re putting out for the very first time… if…