Skip to main content

Posts

Showing posts from October 12, 2019
Instapage

7 new trends for better email and mobile marketing

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own?If the answer is “no” then it’s time to learn how to apply email and mobile benchmarking insights to your own campaign efforts.Join Acoustic’s Michael Trapani as he shares the results from the company’s newest marketing benchmark report. You’ll hear the latest trends on email and mobile marketing in 20 industries across 9 geographies, and how you can use those insights to optimize your audience outreach, compare how your campaigns stack up against competitors, and allocate marketing resources more effectively.Register today for “7 New Trends for Better Email and Mobile Marketing,” sponsored by Acoustic.

The post 7 new trends for better email and mobile marketing appeared first on Marketing Land.

via Marketing Land

How advertising rates vary by category on Amazon

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform when it comes to defending and driving market share growth. This reality necessitates that Amazon sellers commit to advertising spending on the platform, but also do so based on expected conversion rates and search volume in order to preserve profitability while gaining market share.How we got hereTwo contributing factors have driven Amazon to its current state for sellers. First, across the most popular search terms on Amazon the share of total conversions for a given keyword, on average, heavily weight towards the first few results on the search page. This fact may have been true in the past, but its significance today becomes crystal clear when looking at Amazon’s own brand analy…