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Showing posts from October 16, 2019
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15 Tried and tested bookmarklets for SEOs to improve productivity

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization.In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and I still firmly believe that bookmarklets have a place in a search marketer’s repertoire.So, I’ve hunted through the mass of useful and useless bookmarklets and found 15of the most useful that you can start using right now to save time, smash your deadlines and make you an unstoppable force.What is a bookmarklet?Well, bookmarklets have pretty much been around since the inception of JavaScript in 1995. In short, they are tiny scripts packed into a bookmark that perform a command within a browser to add a little nugget of functionality. In other words, they perform similar actions to chrome extensions without the crippling browser slowness and they rock.How do you…

8 Ways To Attend SMX East

You’re no ordinary search marketer… so why settle for ordinary search marketing training?Join us at Search Marketing Expo — SMX® East, November 13-14 in NYC — the only industry event that’s programmed by the Search Engine Land editors. The hand-crafted agenda (featuring 100+ search marketing presentations!) is designed to deliver proven, actionable tactics you can implement immediately to help generate leads, boost revenue, and grow your business.And because you deserve a conference that’s tailored to your schedule, budget, expectations, and objectives, there are eight different ways for you to attend:1. All Access: The complete SMX program… all keynotes, clinics, and sessions (including new tracks on agency operations and local search marketing for multi-location brands), plus all networking events, meals, amenities, and more.2. 1-Day All Access: Tight on time? Come for a day and learn all you can.3. All Access + Workshop (best value!): Add an immersive, pre-conference workshop to yo…

YouTube to end support for third-party pixels early 2020

Google launched Ads Data Hub in 2017 to support cross-device campaign measurement across its systems without the use of pixels — YouTube, Google Ads and Display & Video 360.It has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube said Wednesday it expects those migrations to be completed early next year. At that time, it will no longer allow advertisers to use third-party pixels on YouTube.Ads Data Hub pulls in YouTube campaign data from Google Ads, Display & Video 360 and YouTube and matches it with customer data from CRM, DMP or other sources pulled into Google’s BigQuery data warehouse. It then analyzes and processes that data and feeds insights back to the customer.Why we should careAdvertisers can continue to work with the third-party measurement companies currently integrating their systems with Ads Data Hub: Nielsen, comScore, DoubleVerify, Dynata, Kantar and Integral Ad Science. Google says this offers independent …

More people trust (and distrust) Facebook than any other social site — [survey]

Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust.Freckle’s survey is one of several privacy related studies being released over the next few weeks as we approach 2020 and CCPA.The ‘fake news’ problem. Overall, the survey found that 86% of respondents believe there’s a persistent “fake news” problem in the market. And 81% believe the problem is tied to the 2016 election and remains unresolved. It’s not clear from the survey, however, what the ideological leanings of respondents are.What have you done to address social media data privacy concerns?Source: Freckle consumer survey (2019) Two-thirds concerned about privacy, half have adjusted settings. The survey examined trust and social media sites in particular. It found that 66% of people said data-privacy concerns impacted their trust of social media. Only 1…