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Showing posts from October 17, 2019
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Different ways voice search is affecting your brand

We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now.Today, a chunk of people find new products online and also place the orders online. However, a paradigm shift can be observed in how they approach this which is how we see more and more people searching for information on the web using voice-commands rather than textual queries.1. Brand voiceAI has impacted lots of industries and the branding industry has not escaped its reach, nowadays we have machines that can create brands based on user inputs. However, while AI has made building a brand identity more accessible, it can also present a challenge, and one of these challenges is the rise of voice assistants.The voice assistants we have today are finite in number. Some of the most popular options that we use are Google’s Assistance, Amazon’s Alexa, and Microsoft’s Cortona. However, as artificial intelligence technology is becoming stronger, …

Awe-inspiring customer experience starts, and ends, without ‘gotchas’

Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand of sunglasses ever again.As a long time CX professional (CCXP and CXPA), it’s not easy to WOW me.  Here are the elements that made Maui Jim stand out:Have a great product they stand by.Listen to their customers.Follow through and do what they say they will.Strong partners in their distribution network.Easy to do business with no “gotchas.”Let’s unpack this by answering the fundamental question of “what is customer experience?” While each company needs to define this for themselves, within the context of their brand promise and culture, a working definition is:CX = In  X Tn TPnCustomer experiences are the sum of ALL interactions, longitudinally, across touchpointsYes, it’s much greater than a single interaction and needs to be delivered consistently. That’s precisely why CX is everyone’s job and needs to be championed from the C-suite and orchestrated acros…

AdsWizz’s PodScribe promises scalable podcast ad targeting

Audio advertising technology company AdsWizz has announced the availability of PodScribe, a tool that the company touts as a scalable way to target podcast ad campaigns.How it works. PodScribe uses speech-to-text transcription technology to analyze the content of a podcast, allowing advertisers to target based on keywords, concepts, topics and interests.AdsWizz has also partnered with media analytics company Comscore to offer audience and contextual segments and custom keyword targeting and avoidance, which should help advertisers get more accurate with their targeting.Ad buyers can use PodScribe for targeting via AdsWizz’s AudioMatic platform, or through PodWave, the company’s podcast marketplace. Publishers can use PodScribe to monetize their inventory through AdsWizz’s AudioServe platform.Why we should care. Podcast mobile app usage is up 60% since January 2018, ad revenue is projected to exceed $1 billion in 2021 and companies such as Spotify and Nielsen have begun offering new se…

The key to sustaining brand relevance? Continuous transformation

Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, particularly through digital innovations. Technology is a linchpin when it comes to providing customers with more powerful digital experiences. We’re seeing retailers interpret this by creating more open and interactive spaces with experiential stores, as well as investing more heavily in new tech integrations like smart mirrors. Restaurants are increasingly focusing on engaging eater-tainment models, blending food and interactivity. And every company, regardless of industry, is navigating how to integrate the latest and greatest tech capabilities to better serve, and impress, the modern consumer.In fact, in late July, legacy Tennessee-based restaurant chain Cracker Barrel Old Country Store announced investment in an unlikely new industry entrant: Punch Bowl Social, a trendy restaurant concept group focus…

The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?In this webinar, Tom Treanor from Arm Treasure Data shares the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.Register today for “The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter,” sponsored by Arm Treasure DataThe post The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter appeared first on Marketing Land.

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