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Showing posts from October 21, 2019

Your inside look at SMX East

Search Engine Land’s SMX® East, the go-to event for serious search marketers, returns to New York City next month — November 13-14.This year’s agenda, featuring 100+ search marketing presentations and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land experts have ever created.If you work in SEO, SEM, content marketing, social media or any other customer-facing activity — if you work at an agency or for a brand that managers multiple locations — you can’t afford to miss this conference.Keep reading for your big SMX East preview… and book your pass now to enjoy up to $300 off on-site rates!3 Insightful SEO & SEM Keynotes

Rand Fishkin will kick things off Wednesday, November 13 with his keynote, From Everyone’s Search Engine to Everyone’s Competitor. In years past, Google has been the la…

Do the marketing principles we learned in college still apply today?

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own.However, there’s a downside to self-instruction. When everything you’ve learned comes from a problem you’ve had to solve, sometimes you miss out on the bigger picture. You get so stuck in the details that you never learn some of the broader principles that might have helped you avoid some of those problems in the first place.Of course, on the flip side of that, there’s the argument that many of the principles taught in marketing courses don’t apply anymore. The world has changed a lot since the Mad Men era when marketing theory was first formalized – do the same theories still apply to the world of online marketing?To answer that question, let’s take a look at one of the oldest ideas in classic marketing – the four Ps of marketing – and see wheth…