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Showing posts from October 22, 2019
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MarTech Overtime: How marketing operations teams can be more effective

Kimi Corrigan on stage at MarTech East in Boston.Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, lead the MarTech East session, “How to Organize and Coach Outstanding Marketing Operations Teams.” She shared her passion for helping teams work more effectively and offered insights on navigating the work culture and the need for honest feedback. She also happens to love Schitt’s Creek and made references to all the gifs from the show that are relatable to her work and the reason some attendees wanted to know about her favorite character (she shares that at the end).What is a theme for your coaching conversations?An equal playing field. I think the best coach-player relationships are built on mutual respect and trust. Different people feel that trust by different means. Some people respond well when I share my own similar challenges and how I worked through them. Others may respond better when you share clear expectations. What I’ve learned most is that there is lit…

Soapbox: Is mind-reading technology the future of consumer understanding?

A lot is going on in the rapidly emerging field of brain-computer interface (BCI) design. Both Elon Musk (via his new venture Neuralink) and Mark Zuckerberg (via Facebook Reality Labs) are making aggressive investments in technology explicitly created to allow your mind to control and interact with your devices. By nature, of course, the consequence of this is an ongoing, real-time connection to your innermost thoughts. Gone is the need to use vocal cues to gain Alexa’s attention. There’s undoubtedly a breathless, heady and TED-like air to these ambitions.“Imagine a world where all the knowledge, fun, and utility of today’s smartphones were instantly accessible and completely hands-free. Where you could spend quality time with the people who matter most in your life, whenever you want, no matter where in the world you happen to be. And where you could connect with others in a meaningful way, regardless of external distractions, geographic constraints, and even physical disabilities an…

Facebook is changing how it measures organic Page impressions

Facebook is updating how it filters repeat organic impressions for Pages. According to a Facebook spokesperson, the company is shortening the time-frame by which it calculates the metric.The initial announcement came via an update last week to a Facebook Business blog post published more than a year ago. The company said it is changing the way it measures Page impressions to align with the methodology it uses for ads: “This is not a change in distribution, but a change in the way we filter out repeat organic impressions that occur within a short amount of time.”A Facebook spokesperson told Marketing Land that the update will be rolling out over the coming weeks.Why we should careThis update is noteworthy as it clarifies that a drop in impressions isn’t necessarily a drop in the Page’s performance, but a result of Facebook changing how it calculates organic impressions. For marketers measuring their organic engagement metrics against their impressions — the updated metric may reflect i…

Four steps to create an effective content marketing strategy for your eShop

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to take a particular action through content.In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content marketing tools that’ll give you the backup you need.P. S. You don’t need to be a guru to try content marketing.But first, let’s lay some foundation before you take your first step.You may run your eShop from the comfort of your computer on your secure browser, but just like any brick and mortar business, you’ve got to know your ideal customers like the palm of your hand.The effectiveness of this content marketing strategy relies on how well you understand your target customers.Who exactly are the products you’re selling …

How to Use Google Sheets as an Amazon Price Tracker

The prices of products listed on various Amazon shopping websites may vary every day and a simple Google Spreadsheet can help you monitor these price fluctuations via email. Just add the Amazon items in a spreadsheet and you’ll automatically get email alerts when their prices change on Amazon. You’ll thus never miss the deal again.Track Amazon Prices with Google SheetsThe Amazon Price Tracker is easy to configure. All you have to do is add the links (URLs) of Amazon product pages inside a Google Spreadsheet. You can add monitor products across all Amazon.* websites. Here are the steps involved:Step 1: Generate Amazon Access KeysOpen the Amazon Associates website and sign-in with your Amazon account. Next, click the Tools menu, choose Product Advertising API from the dropdown (link) and choose Manage Your Credentials under the Add Credentials section. Amazon will create an Access Key ID and a Secret Key that you’ll need in the next step.Step 2: Copy the Google SpreadsheetClick here to …

Accessibility and SEO: Where they overlap and how to optimize for both

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In fact, SEO and web accessibility overlap in many areas.Web accessibility has recently become a hot topic in the digital marketing industry due to a wave of widely publicized scandals, that is, web users suing big and small businesses for failing to provide them with a smooth user experience.Moreover, Google helps to raise awareness by helping web accessibility standards to be widely adopted. Google has official guidelines explaining accessibility and how they help create a better user experience.Broadly speaking, when we say a site is accessible, we mean that the site’s content is available, and its functionality can be operated, by literally anyone.And yet, while smart marketers have recognized the tangible benefit of making your site accessible (that is, making it possible for more web use…