Skip to main content

Posts

Showing posts from October 23, 2019
Instapage

Agile marketers are often forgoing the Scrum Master role, but is this wise?

A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and product owner responsibilities into one “marketing owner” role. While this is what’s happening in the marketplace, let’s explore the pros and cons of this practice. Let’s start with three reasons for not having a dedicated Scrum Master.A Scrum Master is expensiveMany marketing departments aren’t able to justify the cost of hiring a Scrum Master. This role is not comparable to anything companies have ever hired before, so securing funding for a Scrum Master is particularly difficult because it is often misunderstood.A Scrum Master is in high demand, and since the majority of the experienced ones come from the software industry, salaries are typically higher than most marketers are earning. According to salary.com, a Scrum Master earns a median salary of $90k. More experienced ones are earning well into the six figures. This is a big expens…

ROI of improving online reviews: +0.1 stars can boost conversion 25%

A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone calls, website clicks or requests for directions – by 25%, according to new report from location marketing firm Uberall released yesterday.A 25% rise in conversion can “also mean a 25% increase in foot traffic every day,” said Uberall SVP of Marketing Norman Rohr in a statement. The “Reputation Management Revolution Report” [free, registration required] also finds that a jump from a 3.5-star rating to 3.7 can see a disproportionate jump in conversions of 120%, the highest growth jump available.A business’ priority on this front, then, should be to acquire 3.7 stars or above at all of its locations, Uberall said. Reviews and ratings of businesses are frequently posted by consumers on sites like Yelp, TripAdvisor, Facebook, Instagram, Foursquare and Google, among others.‘Near me’ searchesAdditionally, 4.0 and 4.4 stars also represent key review benchmarks in terms of affecting user …

Snap trims loss, revenue up 50%, as platform adds users

Snap, Snapchat’s parent company, had its third straight quarter of revenue growth during the third quarter of 2019, up 50% year-over-year at $446 million. Daily active users (DAUs) were up 13% year-over-year, reaching 210 million. Snap trimmed its loss by 30% in the quarter, from a loss of $323 million to a loss of $227 million.Snapchat DAUs up on iOS and Android. It appears Snapchat has turned a corner in terms of growth among its Android users — a challenge it has been trying to overcome after a redesign in 2017 negatively impacted the Android version of the app.During the second quarter of this year, the company reported higher retention rates for first-time Android users and an uptick in the number of Android users sending Snaps. Per this most recent earnings report, Snapchat said DAUs were up 4% sequentially and 13% year-over-year on both its iOS and Android platforms, with a global user base reaching of 210 million during the third quarter of 2019 (24 million more than the third…

What Google’s change in nofollow link means

On Tuesday, September 10, 2019, Google announced that now was the time for the nofollow attribute to evolve. Introduced almost 15 years ago, the nofollow attribute was brought about with a vision to eradicate spam and combat links that nurtured on the advertisements or were paid for. It clearly became a Google favorite to take care of the latter. The Google link policy is here to witness new changes again.Here’s a snippet from the official announcement:The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well.Today, we’re announcing two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of particular links. These, along with nofollow, are summarized below:rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.rel=”ugc”: UGC stands for User Generated Content, and the UGC attrib…

Deliver More Relevant Website Experiences by Leveraging Analytics

Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs.Join us as Formica executives share how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and content. You’ll hear how Formica manages two go-to-market models (B2B and B2C) on a global basis, plus an overview of the internal processes the company has set up with its global teams and partners.Attend this webinar and learn how to:Develop a unified strategic plan to deliver more relevant visitor and customer experiencesEvolve your end user experiences using Coveo and SiteCoreIncrease personalization to provide effortless customer self-se…

MasterCard buys SessionM for tighter credit card-loyalty program integration

Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a wide range of companies including Coke, L’Oreal and Chipotle. It uses customer data and numerous behavioral and intent signals to deliver personalized (primarily) mobile offers.Loyalty 2.0. Mastercard said in its press materials, that “The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights . . . SessionM helps brands create and manage consumer engagement and loyalty programs with industry-leading technology that powers a complete loyalty solution — from data management to campaign execution to program measurement.”Moving beyond the marketing jargon, why did Mastercard buy SessionM? The deal actually makes perfect sense, as Mastercard seeks to…