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Showing posts from October 26, 2019

Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Facebook makes space for news. Facebook has confirmed to Marketing Land it will not be placing ads in its newly introduced News tab, but publishers will still be able to monetize their content as usual with Instant Articles and other options.The Washington Post first reported Facebook would be launching a news tab on the platform. Sources told the paper that the news stories featured in the tab will include articles from hundreds of news organizations, some of which will receive payment from Facebook for their content.“Facebook’s service will include some human curation by a small editorial team of journalists, who will select top stories. But mostly the News tab will rely on computerized algorithms that seek to match user interests with offerings…

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its holiday marketing strategy. The company dropped prices on a number of items beginning on Friday and is launching multiple technology tools to help consumers shop for holiday gifts.Why we should careIn addition to the headstart on holiday deals, one of the biggest shifts in retail is in giving consumers more ways to shop.Walmart’s technology-enabled holiday shopping options are aimed at saving consumers time through personalization, faster delivery and more in-store and mobile capabilities. They include:Personalized gift recommendations. A Gift Finder tool curates gift ideas based on 40 different types of gift recipients and price range.Mobile shopping: A scannable toy catalog, launching November 1 in the Walmart app, will enable consumers to shop the company’s seasonal toy catalog from their phones.In-sto…