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Showing posts from November 2, 2019
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Facebook to limit number of ads Pages can run simultaneously

Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version of its Marketing API that includes an Ad Volume API to show the volume of ads running or in review in an ad account.The company said it will share more details about the limits early next year. Currently, the Ad Volume API will show how many ads a Page is running across accounts, and in the future, will include how many ads a Page is permitted to use.Why we should careFacebook said future ad limits will only affect a small percentage of advertisers. You’ll have a better sense of whether you’ll be impacted when Facebook releases additional details. The change will not go into effect until mid-2020.“We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learnin…

Is it wise to rob CX to pay for growth?

When it comes to the future of B2B and CX, a trend for 2020 is coming into focus, and it’s not looking good.Looking back, Forrester’s Predictions 2018 considered 2018 a “year of reckoning” for digital transformation. This was to be the tipping point when inaction on transformation would start putting firms at risk. One of the surprising insights was that this risk wasn’t necessarily from an inability to attract new customers. It was from churn – from existing customers leaving for better experiences.Skip forward a year to the 2019 edition, and Forrester is telling a similar, slightly tweaked story: 2019 is the year digital transformation “goes pragmatic.” If 2018 was all about recognizing the risks of failing to digitally transform, 2019 has been about mitigating those risks by putting plans into action.These trends will have major implications in 2020. For firms that are trailing behind on CX, going pragmatic seems like a no-brainer. But how does the customer fit into this approach? …

Email marketing: Harnessing the trust factor

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust.Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient and the trust of their ISP, which ultimately controls which emails are delivered, which go into the spam folder and which are blocked entirely. A number of technical measures, designed to verify the sender of an email, fall under the blanket of Authentication (Au) and represent the basic requirements that mass-senders must fulfill to gain the trust of inbox providers.Domain Key Identified Mail (Dk), also known as DKIM, refers to mail that uses a public/private cryptography key set to verify the identity of the sender. Sender Policy Framework (Sp), or SPF, is a different authentication standard that specifies which IP addresses are authorized to send m…

Scaling SEO: 5 levels of automated digital progression & elevation

Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on the innovations that enable them to practice scaling their best SEO efforts.I wrote recently about the power of intelligent automation; that is, automation supercharged by a layer of artificial intelligence. Digital is encountering and even coming to rely on AI in predictive analytics, automated sales analysis, research and information aggregation, automated communications (think chatbots and email), and even virtual personal assistants.Across digital channels, campaigns, and tactics, it seems nothing is untouched by automation. And yet the degree of automation and just how much AI informs the decisions being made can vary widely. Intelligent au…