Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve end-to-end marketing campaign workflows and work management processes. The announcement was made only a few weeks after Wrike launched its new Wrike for Marketers Performance solution. Why we should care The integration will provide users with campaign performance data from Marketo Engage and tie it directly to specific projects and tasks in Wrike. This level of insight will help marketers not only measure campaign performance but also how their efforts directly impacted marketing outcomes. The real-time flow of information could give marketers the ability to make adjustments to optimize their active campaigns. “This collaboration transforms how marketing teams track and report on the outcomes of the integrated campaigns they plan, manage and complete in Wrike,” said Wrike founder and CEO Andrew Filev. “Marketing has become increasingly performance-dr
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