Skip to main content

Posts

Showing posts from November 12, 2019
Instapage

CPG marketing platform Quotient buys location data provider Ubimo

Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results.DSP was the attraction. Quotient and Ubimo had worked together for several years, utilizing the latter’s data for Quotient customer campaigns. But the primary rationale behind the acquisition was Ubimo’s DSP, according to Jason Young is Quotient’s Chief Marketing & Media Officer.Quotient intends to offer its CPG brand and agency clients a self-service DSP. “The acquisition will accelerate Quotient’s product development of a self-service platform, where marketers can plan, buy, and optimize media campaigns directly from an automated platform,” according to the Quotient’s press materials.Coupons.com evolved. Quotient began life as Coupons.com in 1998, which it still owns and operates. In 2017, the company acquired mobile marketing comp…

A story of a loyalty app: How mobile applications can keep improving your customer experience

Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active in six or seven loyalty programs, we can reasonably assume that those 30 applications must include at least one loyalty app – though we should definitely expect more. Why is that information relevant? Because it shows that using loyalty apps has become a common element of our day-to-day lives.In fact, some retailers consider their loyalty applications to be the best channel of communication for driving business. The prospect of benefits in the form of discounts and rewards helps companies convince their clients to download the apps and share their personal data – information which can later be used for creating personalized customer journeys and product of…

Brand safety: Balancing risk and opportunity for your organization

Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural and growing conflict between the need to increase profits or market share and ensuring that marketing and sales efforts don’t negatively impact the positive attitudes of prospects and customers toward the organization. Simpler yet, it’s the balancing of opportunity and risk in digital marketing and sales.Balancing out these strategic and operational issues can appear complicated at first glance. But the uncomplicated place where I tend to start with anyone who calls me is understanding the specific growth or market challenges facing the organization and defining digital policy and practices around sentiment analysis.Brands from any and all verticals use sentiment analysis to understand prospect and customer r…

Instagram to begin removing “Like” counts for U.S. users as early as this week

Instagram plans to start testing the removal of “Like” counts for U.S. users beginning as early as this week, CEO Adam Mosseri announced at a WIRED25 conference in San Francisco last week.Like counts will be removed from posts during the test.Why we should careIn the tests that have rolled out so far, Instagram has hidden “Like” counts from public posts in the Feed, on the desktop platform and in profiles. Only the account owner is able to view the number of likes a post gets.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could disrupt the influencer community, as the social proof metric goes private. Without an outward-facing metric such as “Likes,” influencers and their agencies will need to adapt to demonstrate value to brands, but it could prove to be a positive development, allowing both brands and influencers to shift to deeper-level engagement and outcome metrics beyond the low-hanging fruit of a “like.”More on t…