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Showing posts from November 14, 2019
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Adobe announces general availability of CDP, updates to Experience Platform for improved personalization

Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization methods. These updates to Adobe Experience Platform will allow users to pull together customer data from across the enterprise in real-time.Why we should careDelivering a consistent customer experience across all touchpoints and interactions can be a challenging feat for marketers working with fragmented data and complicated governance structures. Marketers know that they need to establish a single view of each customer, but many brands struggle to leverage that view to deliver advantageous experiences.“Customer experience is the new battleground for business. Brands must close the gap between the customer, channels they live and the experience they expect,” said Suresh Vittal, vice president of Adobe Experience Cloud. “Adobe Experience Platform is built to give brands the ability to have a single view of each customer, with…

Amazon tops Google in Q3 smart speaker market report

Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was responsible for 3.5 million units compared with Amazon’s 10.4 million; Alibaba was second with 3.9 million.Nearly 30 million units shipped in Q3. The third quarter saw shipments of 28.6 million smart speakers and displays overall, compared with 26.1 in Q2 2019 and 19.7 million in Q3 2018 according to Canalys. Privacy concerns don’t seem to have weakened consumer demand.Canalys attributes Amazon’s success to the strength of the e-commerce giant’s direct channel, Prime Day sales and other promotions, as well as company’s Echo trade-in program. Google sells directly, through traditional retailers and other channel partners but its direct sales have proven no match for Amazon. Display category grew 500%. Canalys pointed out that the “smart display category grew 500% globally to reach 6.3 million units in…

Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud

Microsoft and Salesforce have announced plans to expand their strategic partnership through the migration of Salesforce’s Marketing Cloud to Microsoft Azure. The move is anticipated to allow Salesforce to optimize Marketing Cloud performance to meet increasing customer demands.In order to support their joint customers using Salesforce CRM and Microsoft Teams, Salesforce will also build new integrations for its Sales and Service clouds with Teams. The integrations will allow sales and service users to access Salesforce records directly in Teams, and is expected to go live in late 2020.Why we should careMoving Salesforce Marketing Cloud to Azure will allow the company’s customers to benefit from Azure’s infrastructure which will help brands manage data security, privacy and compliance requirements on a global scale.The integration between the widely-used Salesforce CRM and Microsoft Teams can be expected to drive further collaboration across sales and service teams by increasing accessi…

11 Deadly SEO mistakes to avoid in 2020

SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visitsBy using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach the top rankings. You must do this because the first search result gets more clicks than other results.While doing SEO of your website, there are a few things to be kept in mind and these are the SEO mistakes. If you commit any of these errors, you might end up harming your reputation. Here are some of the most deadly SEO mistakes that you must avoid in 2020. 1. Unsatisfied search intentWhile you may write helpful content, if it isn’t well-targeted, the people finding your website may not find it useful after all. You may have figured out your target audience as well but if you don’t take search intent into account, all your efforts may go into vain…

How retailers can optimize Facebook ads for direct response vs. brand building

Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms.For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier in the funnel and build awareness. Still, other marketers combine these methods to better influence the shopping journey.But I continue to see a common mistake in the retail industry when marketers go about leveraging Facebook ads. They invest in the channel without clear strategies for how the ads will support direct response, or brand building, or both. There’s often not enough planning around how the ads will drive the funnel on Facebook, and drive the funnel overall.Direct response and brand building campaigns require different, yet aligned, approaches and processes to maximize their results and avoid wasted ad spe…

Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud

Oracle has launched two new solutions, the Inside Sales Solution and its customer data management (CDM) platform for Oracle Service Cloud. The Inside Sales Solution is the latest addition to the Oracle Customer Experience (CX) Cloud suite and has a new user interface to help sales representatives recognize and qualify good opportunities and move on from bad opportunities quickly.Why we should careB2B buyers have high expectations for brand interactions. Many expect timely, relevant and personalized engagements from brands — and the people representing them. The new solution is designed with a user interface that prioritizes speed and is intended to guide sales representatives through the process efficiently.The new solution also seeks to help sales representatives save time by reducing the number of fields needed to find and update customer relationship management (CRM) records. The Inside Sales Solution uses the Oracle Digital Assistant throughout the program to help users find key d…

Yes, you are making keyword research harder than it should be

PPC managers make unnecessarily hard work out of keyword research. Yes, that’s a bold statement to make. But it’s one we’re making nevertheless.Don’t get us wrong, this isn’t meant to start a fight. Nor are we implying that PPC managers are no longer needed, because that’s simply not true. In fact, it’s something we’ve covered before explaining why PPC agencies are not dying out. As long as there are PPC campaigns, there will be PPC managers. They play an essential role in creating, running and optimising campaigns to ensure businesses get the best results for their budget.That doesn’t mean every PPC manager is perfect. The truth is that most of you are caught out by overcomplicating many areas of your disipline, including the keyword research stage.Keyword research is always worth your timeWithout research, it’s impossible to build a viable list of keywords that will bring in the clicks and conversions – at a price that fits your budget.We don’t need to tell you how important keyword…

Entries are now being accepted for the 2020 Search Engine Land Awards

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader.We’re thrilled for you to be the first to know that as of this morning, the 2020 Search Engine Land Awards are open for entry!  It’s easy to apply, and we promise it couldn’t be more simple. Here’s a checklist of a few things you’ll need:Your best-performing campaign’s “big picture” metrics. We pretty much leave this up to you! Have some unconventional KPIs that will make our jaws drop? Show us.A one-page summary of your team’s strategy, research and execution. (This is your chance to brag a bit — don’t hold back!)A few short answers to help us understand what your team is all about: the members, the time spent on the campaign, and a few reasons why your squad deserves to win.Any graphic summar…