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Showing posts from November 28, 2019
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Top five SEO tools to generate more leads in 2020

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list? Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.1. Hello BarWith Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database. Here…

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad.There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your paid search metrics to make intelligent decisions?I mean, what’s the point of having all of that data if you don’t know what to do with it?To make matters worse, a lot of this data can be hard to properly interpret, so even experienced online marketers often draw the wrong conclusions from their data or focus on the wrong metrics in their accounts. So, if you’ve ever stared at your paid search account and w…

Here’s why marketer’s need to understand dedicated and shared IPs

During a Q&A at a recent event, I was asked which was better: dedicated or shared IPs. This is a great question because there are many factors to consider. The person asking was fairly certain that shared IPs are better, but it’s not that simple. Not all is as it seems.Volume mattersDedicated IP addresses are awesome if you have the volume and frequency to take advantage of building your reputation. However, for smaller senders, SMBs, local businesses, and entities that send infrequently, a shared IP is probably the best route to achieve the benefits of mutually-combined volume. Senders that send fewer than 50,000 emails a month should consider a shared pool because they won’t build enough volume to help a mailbox provider understand and assign their sending IP a positive reputation.Large senders, those that send routinely and deliver more than 50,000 emails a month, need a dedicated IP to establish and build their reputation versus simply inheriting the shared reputation of a poo…