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Showing posts from December 2, 2019

More EU antitrust heat for Google (and Facebook) over data collection

Google is facing more antitrust scrutiny in Europe on two fronts. Reuters reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation of the terms of a 2017 antitrust settlement.Focus on Google and Facebook’s use of data. Reuters said that a document it had seen “shows the EU’s focus is on [Google’s use of] data related to local search services, online advertising, online ad targeting services, login services, web browsers and others.” CNN independently confirmed the investigation and also said it involves Facebook’s data practices as well.There is already a separate investigation looking at local and travel search competition in Europe.Broader inquiry than past antitrust investigations. Previous Google antitrust investigations have been focused on specific…

Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?

It’s been a record-breaking several days online, and the holiday season is tracking at 14.5% growth in online sales compared to last year, according to Adobe Analytics, which tracks transactions at 80 of the top 100 retailers in the U.S. Online revenue for November was up 16.5% year-over-year, reaching $68.2 billion, Adobe Analytics reported.Online-to-offline drivers. Meanwhile, in-store sales were off 6.2% on Black Friday according to ShopperTrak. A bright spot is “buy online, pick up in-store” (BOPIS) and curbside pick-up services. Since November 1, these online-to-offline orders have grown 43.2% year-over-year, according to Adobe. “These services are breathing new life into physical stores, and we expect growth to climb as we get closer to Christmas,” the company predicts. Black Friday topped expectations. Retailers generated $7.49 billion in online sales on Black Friday, Adobe Analytics reported. That exceeds the company’s prediction of $7.4 billion for the day and is an increase …

Voice search ascending: Three areas that require your attention right now

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice, and at that point, a lot about what we know about best practices in digital marketing will have shifted.After all, in the world of voice search, simply getting onto the search engine results page becomes insufficient. What brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query.Most marketers are watching the ascent of voice search with obvious interest, but few are sure exactly what they should be doing as this brave new world unfolds before their eyes. The good news is that there are very concrete steps that can be taken right now to better position brands for the voice-dominated future. If you focus on the following three fundamentals today, yo…