Skip to main content

Posts

Showing posts from December 4, 2019
Instapage

Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend

Martech platform Sprinklr has acquired Nanigans’ social advertising business, bringing the total amount of ad spend managed via Sprinklr’s Modern Advertising platform to more than $1.5 billion. Nanigans, a performance ad company supporting retail and gaming advertisers, will keep ownership of its incrementality business which focuses on measuring advertising effectiveness.Sprinklr said “many former” ad specialists from Nanigans will be joining Sprinklr’s team. The deal includes the acquisition of Nanigans data management, predictive analytics, optimization, campaign management and granular real-time reporting attached to Nanigans’ ad business across Facebook, Instagram and Twitter.Why we should careSprinklr has positioned itself as a leading marketing technology platform and is aiming to be a full-scale customer experience provider, offering marketing, advertising, research and customer service solutions. The addition of Nanigans’ social advertising business will boost one of its prim…

LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline

Given that the third party data ecosystem is under increasing pressure with the coming of CCPA, it’s no surprise that one of the companies at the center of that ecosystem is launching a consent management tool. Called LiveRamp Privacy Manager, it will enable marketers and publishers to manage consent across different privacy frameworks and jurisdictions globally.Based on Faktor acquisition. Privacy Manager is built on top of Amsterdam-based Faktor, which LiveRamp acquired earlier this year. Faktor is currently operating throughout Europe, helping publishers comply with GDPR. But there are now more than 100 countries with data protection or privacy regulations, with more on the way.Privacy Manager is also compatible with the various IAB and DAA tools and frameworks tools recently announced to introduced.Tim Geenen, GM of Faktor said, “Clients get to design their own set-up to create the best possible experience for the consumer.” Indeed, it’s fully customizable by the publisher. A Live…

Six key content performance aspects that Google Analytics can’t measure

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to measure content performance.The problem is systemic: Analytics was built to track traffic for ecommerce and content sites, with the structure of its reports built around pageviews. It can provide some sophisticated data around those views – what kinds of audience members are behind them, how they might have arrived, what they did next, and other such questions – but today’s content marketers need the ability to measure and understand much more than that.How do people interact with your content when they’re viewing an individual landing page? How do they feel about your brand after having been exposed to it on other media channels? Where are they running into conversion roadblocks? What are the content assets across touchpoints that people are consuming most on their paths to conversion? What assets are most compelling to your most qualified ind…

Nearly all consumers are concerned about personal data privacy, survey finds

A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting their personal data.Not paying close attention. By the same token, most consumers (62%) generally don’t read online terms or privacy policies. And nearly 70% of respondents had not heard of GDPR or CCPA. The 38% who say they do read online privacy policies is likely an “aspirational” finding, meaning many people are stating they read online terms when they in fact do not.(Related: Think CCPA doesn’t apply to you? Think again.)There were a number of other, seemingly contradictory data points in the survey, indicating consumer confusion or ambivalence about privacy.Seeking strict privacy regulations, but open to deals. For example, 91% said they wanted government to “adopt strict regulations” to protect their data. However, 59% believed businesses were curre…

How deep learning can reduce bias in advertising

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you simply ask it a question and it generates an answer, like a mysterious oracle. As author Scott Fulton III points out, “We’ve created systems that draw mostly, though never entirely, correct inferences from ordinary data, by way of logic that is by no means obvious.” Should these systems be trained on faulty or incomplete data, they have the capacity to further entrench existing biases and perpetuate discriminatory behavior.Bias isn’t inherentI believe that there are ways that we can use deep learning to help eliminate these inequalities, but it requires organizations to interrogate their existing practices and data more deeply. We are beginning to see the biased and hurtfu…

Why Should You Attend Search Marketing Expo?

The only constant in our profession is change. Daily algorithm updates change SEO strategies. New advertising formats change SEM. And new channels like digital commerce marketing (Amazon and more!) spell opportunity.Keep up with all of it. Attend Search Marketing Expo – SMX West, February 19-20 in San Jose. For over a decade, nearly 70,000 marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales.Now, it’s your turn.Keep reading for more reasons to attend…Triple the takeaways. This year’s all-new agenda packs 60+ tactic-rich sessions into two intense days of training. That’s triple the amount of last year’s conference! Customize the agenda based on what you want to learn. You’ll choose from as many as six concurrent SEO, SEM and digital commerce marketing sessions.All new digital commerce marketing focus. Does your company or clients sell on Amazon, Facebook, Google, Walmart, Pinterest or any o…

ListenFirst provides branded content reporting across multiple social platforms

ListenFirst Social Media Analysis dashboard.ListenFirst announced on Tuesday the launch of its Branded Content Analysis Suite tool. The platform analyzes influencer and branded content partnerships across Facebook, Instagram, Twitter, YouTube and Tumblr — offering brands performance analytics on owned and competitive content partnership programs, while at the same time, giving media companies metrics to help win over more advertisers.“Historically, social branded content measurement has been unstructured, with both the buy-side and sell-side lacking the proper context and industry best practices for forming their respective strategies,” said ListenFirst Chief Product Officer Jonathan Farb, “We’re bringing both advertisers and platforms a directory of all branded content partnerships across Facebook, Twitter, Instagram, YouTube and Tumblr.”Why we should careThere are numerous tools to help marketers keep tabs on their own influencer and branded content performance analytics, but findin…